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Connect your entire tech stack to HubSpot

HubSpot's App Marketplace has over 1,500 pre-built integrations. Middleware solutions, like Zapier, enable even more connectivity.

But what if an app for your specific tool isn't available? Or what if the existing integration is just too basic for your needs?

Enter custom integrations. Our development team can set up complex multi-object and bidirectional syncing of data in to and out of HubSpot.

The end result? A fully connected CRM.

Integrate HubSpot + other platforms

We know how to integrate HubSpot with dozens of other platforms, just like the ones you use

Kiwi helped us with a new HubSpot Marketing portal integration and did a fantastic job. They helped us work through some complicated workflows and got everything setup properly to get us started. I left the integration feeling comfortable in HubSpot, which is all I could ask for.
Tyler, Wensco
Tyler, Director of Marketing

How we connect HubSpot via integrations

HubSpot’s App Marketplace

App Marketplace IconThree applications represented as rectangles sitting above a storefront
  • Search 1,500+ native and third-party integration options
  • Determine if app’s built-in functionality will meet business requirements
  • Confirm the integration is compatible with current subscription levels
  • Develop a plan to map data in to and/or out of HubSpot
  • Install integration
  • Test to make sure data is flowing as expected

Zapier (or other middleware)

Zapier IconDocument connected to three circles by lines (representing digital data transfer)
  • Search 6,000+ available HubSpot app connections
  • Determine if available triggers and/or actions will meet business requirements
  • Confirm the app is compatible with current subscription levels
  • Develop a plan for one-way vs. bidirectional triggers and/or actions
  • Set up “zaps”
  • Test to make sure data is flowing as expected

Custom integrations

Custom Integration IconFour puzzle pieces, only one on the top left is unconnected
  • Gather business requirements for a custom integration
  • Verify an existing app from HubSpot or Zapier isn’t a viable option
  • Confirm platforms are compatible with HubSpot’s API
  • Troubleshoot potential issues with data quality, privacy, etc.
  • Document a data flow process and get client approval
  • Develop integration in a testing environment
  • Deploy integration to the live server
  • Test to make sure data is flowing as expected

FAQs about HubSpot integrations

  • What is a HubSpot integration?

    Simply put, an integration passes data between otherwise separate software platforms.

    In HubSpot—and most other SaaS applications—data is transferred between systems using an API, which stands for Application Programming Interface. As long as your software platform is API-enabled, it can “talk” to HubSpot.

    Since integrations can be either one-way or bidirectional, you’ll need to know if you want your data to:

    • only push IN to HubSpot from another platform
    • only push OUT of HubSpot to another platform
    • push both in AND out of HubSpot to another platform
  • Doesn’t HubSpot already have pre-made integrations?

    Yes, HubSpot’s App Marketplace has 1,500+ integrations!

    These easy-to-install apps will connect your favorite tools (like Gmail, WordPress, Slack and more) to HubSpot.

    Most of these integrations—which have been developed by both HubSpot and third parties—are easy for the average user to set up on their own. That said, if you get stuck we’re here to help…especially with that tricky Salesforce-to-HubSpot integration!

    But what if you use a niche software platform? Or what if the existing integration is just too basic for your needs?

    If you want to connect these systems back to HubSpot (as you should!), you’ll need a different solution.

  • Wouldn’t Zapier work instead of a custom integration?

    Maybe, so definitely check out existing middleware (aka “connector apps”) first.

    Just like with integrations in HubSpot’s App Marketplace, we can help you set up “zaps” via a middleware solution if you feel that’s technically above your head.

    But if it turns out those connector platforms don’t have all the features you need to sync your system to HubSpot, then you’ll need a custom integration.

  • When would we need a custom HubSpot integration?

    Ask yourself these two questions:

    • Does an integration already exist in HubSpot’s App Marketplace that has all the functionality I need?
    • Will a “connector app” like Zapier work instead?

    If the answer is NO to both, then you’re probably using a niche software platform or have unique data needs that will require a custom integration built by a HubSpot development expert…like us!

    We’ll create a custom integration that will use HubSpot’s API to “talk” to your other platform’s API, allowing you to transfer data to and/or from each application with ease.

  • Can I build a custom integration myself?

    One look at HubSpot’s developer documentation will tell you this task is over the heads of the average user!

    If you have an in-house development team, see if they’re comfortable with the API parameters. And, just as important, actually have time to do the task.

    If not, using a HubSpot agency partner like us is your best bet.

  • What platforms have you integrated with HubSpot?

    We’ve helped 100+ customers get set up in HubSpot, which often involves installing pre-built apps or developing custom integrations.

    Here’s a non-exhaustive list of some of the top platforms we’ve integrated with HubSpot:

    • Salesforce
    • NetSuite
    • Slack
    • Zapier
    • Databox
    • SurveyMonkey
    • Typeform
    • Hotjar
    • Clearbit
    • WordPress
    • Instagram
    • Dialpad Meetings
    • Gravity Forms
    • Eventbrite
    • Facebook Messenger
    • Google Calendar
    • Google Meet
    • Google Search Console
    • Bitly
    • LinkedIn Sales Navigator
    • ChatSpot
    • Avoma
    • Surfe
    • Bevy
    • BHN Rewards

As a 3x accredited HubSpot agency partner, we’re also experts at:

Unintegrated platforms waste time and lead to bad data

If your other software systems aren’t connected to HubSpot, you’re stuck managing data in multiple separate platforms.

Not only is this manual process tedious, there’s a high likelihood of errors due to incorrect or incomplete data.

That can lead to friction in the buyer journey, resulting in a slower sales process, frustrated customers and lost revenue.

Fix disconnected systems
HubSpot Integrations - Unintegrated Platforms

View important data in a single spot: HubSpot

When all of your systems share data with HubSpot, you’ll have a single source of truth to make informed business decisions.

Even better, automated integrations reduce manual work, which saves hours of time, improves data quality and reduces the risk for errors.

That means you can focus your time and effort on growing your business, not doing tedious and repetitive tasks.

Get the data you need in HubSpot
HubSpot Integrations

We know how to integrate HubSpot with dozens of other platforms, just like the ones you use

Working with Kiwi was a seamless and enjoyable experience. Their expertise, dedication and ability to simplify complex topics were truly commendable. Even when dealing with challenging subjects like NetSuite integration, they went above and beyond to ensure our team fully grasped and successfully executed the integration.
Luana, Marketing Manager
iXCells Biotechnology

Integrate all of your business tools

Connect HubSpot to other apps through pre-built and custom integrations to make sure data is flowing seamlessly between systems.

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