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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

Google Ads + HubSpot: Beyond the Basic Connection

Date: September 8, 2026
Time: 12:00 pm ET
Location: Virtual
Description: Connecting Google Ads to HubSpot is one thing. Getting it configured so your data actually flows, your audiences build correctly and your conversion reporting makes sense is another.

In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.

You’ll learn:

• How data flows through the connector and what each setting actually does
• How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
• Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them

You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.

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