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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

Demystifying Lifecycle, Lead and Deal Stages in HubSpot

Date: December 9, 2025
Time: 12:00 pm ET
Location: Virtual
Description: Struggling to understand the difference between lifecycle stages, lead stages and deal stages in HubSpot? You’re not alone.

These three types of stages are often confused and when they’re misused or misaligned it can wreak havoc on your CRM.

In this HubSpot User Group session, we’ll break down:

• The distinct purpose of each stage type

• What triggers stage updates…and where they fall short

• Ways to use lead scoring to automate progression

• Common pitfalls that lead to dirty data and broken automation

• Best practices for customizing stages to match your sales process

You’ll walk away with a clear framework to keep your data clean, your teams aligned and your automation working as it should.

Why do our clients love Kiwi Creative?

  • I’ve worked with Kiwi on numerous projects over the years. They don’t just deliver on the projects thrown at them, they exceed expectations. They build a personal relationship with you—and most importantly—they listen and pay attention! Kiwi takes what you have, and makes it not only better, but versatile too so that you come out looking like a rock star!
  • We enjoy working with Kiwi. It’s great to work with a group of creative individuals who can help you expand your ideas to create a great message and visual marketing piece for customers.
  • I cannot imagine having anyone but Kiwi Creative work with our team when it came to our HubSpot onboarding—talk about a wealth of information on all levels! They were engaged constantly and worked well with everyone, all while keeping it FUN—10 stars!
  • Working with Kiwi was a seamless and enjoyable experience. Their expertise, dedication and ability to simplify complex topics were truly commendable. Even when dealing with challenging subjects like NetSuite integration, they went above and beyond to ensure our team fully grasped and successfully executed the integration.
  • Kiwi Creative was a rock star in helping our deployment and optimization of HubSpot. For an entity without a true CRM, we needed both technical expertise and help establishing best practices. Kiwi Creative was the key in making this happen!

Get advice before our next event

Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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