As a provider of managed services and cloud-based technology, Calyx’s mission is to always create a better way. Internally, this meant aligning sales and marketing by strategically focusing on an ever-growing list of prospects as the company expanded beyond Northeast Ohio.
The goal? Increase sales while proving marketing’s influence in the process.
We created a series of monthly outreach campaigns that would target one specific industry at a time rather than trying to sell to everyone within the geographic region. Using personas and messaging documents we developed earlier, we combined digital and traditional marketing efforts when given the green light to “be creative.” No idea was off limits as long as the campaign would be unforgettable and resonate with people.
The end result was an email drip campaign and physical postcards where the messaging was bold and unique, touching on cybersecurity and IT services/support in eye-catching ways. From a skeleton asleep at the desk to a mini toy fire extinguisher, the copy was engaging and the designs sleek and modern.
In the first month alone, the three-email drip campaign in Zoho saw a 60% open rate and 25% click-through rate, a 35% improvement over previous email marketing efforts.
The result? A 60% increase in meetings booked, all of which were directly attributed to marketing.