We’ve united sales and marketing teams at B2B software and tech companies, just like yours
Align your sales and marketing teams
- Buyer personas
- Customer journey maps
- Unique selling proposition
- Positioning statement
- Competitive analysis
- Sales playbooks
- SLAs
- Company, deal and lead scoring
- Lifecycle stages
- Custom properties
- Forms
- Integrations
- Duplicate contact management
- Battle cards
- Pitch decks
- Proposal templates
- Cheat sheets
- Case studies
- Brochures
- Trade show promotions
- Automated email sequences
- Task follow ups
- Email templates and snippets
- Phone scripts
- LinkedIn Sales Navigator outreach
- Deal forecasting
- Rep productivity performance
- Rep leaderboards
- Average deal properties
- Sequence performance
- Revenue attribution reporting
See how we’ve helped our tech clients with sales enablement
Experiencing these sales enablement issues? We can help.
Wrong timing
Sales and marketing can’t agree on the criteria for lead scoring or lifecycle stages, so leads are either contacted too early or too late.
Off-brand sales materials
Sales is creating their own collateral that isn’t consistent with the brand messaging and visuals established by marketing.
Poor buyer’s journey
Prospects are having a drastically different experience once marketing hands them off to the sales department for follow up.
Varying sales process
Each sales rep follows a slightly different process when qualifying leads since there aren’t formal rules established by an SLA or playbooks.
Incomplete CRM data
Sales reps aren’t consistent about recording data in your CRM, resulting in incomplete records that make accurate reporting next to impossible.
Lack of reporting
Managers are unsure how individual reps are performing and have a difficult time forecasting deals to predict revenue.
Featured Project
Misaligned marketing and sales departments lose deals
Improperly defining lifecycle stages can cause sales to reach out too early…or too late. Letting sales people create their own collateral will result in off-brand, unprofessional material. And not implementing standardized playbooks forces reps to make up their own outreach rules.
In other words, failing to abide by sales enablement best practices will create a bumpy journey for your prospects that can stall deals and result in lost revenue.
It’s no wonder sales and marketing seem to always be at odds with one another.
Win more opportunities and increase deal size
Working with an expert in sales enablement for B2B software and tech companies will accelerate your sales process and increase your average deal size.
When you remove the friction that can occur during the handoff from marketing to sales, you’ll see an immediate improvement in your deal forecast and happier, long-term customers.
Now that’s what we call a win all the way around!
Trusted by leading B2B software + tech brands
We’ve united sales and marketing teams at B2B software and tech companies, just like yours
