Why do tech companies choose our agency to amplify their lead gen efforts?
Create a robust lead gen machine
- Buyer personas
- Customer journey maps
- Lead scoring
- Lifecycle stages
- List segmentation
- Custom properties
- Reporting dashboards
- Case studies
- White papers
- Pillar pages
- Video production
- Landing pages
- Search engine optimization (SEO)
- Pop-up CTAs
- Pillar pages
- Live chat/chatbots
- ROI calculators
- Progressive forms
- Conversion optimization
- A/B testing
- Smart content
- Personalization tokens
- Automated workflows
- Google Ads
- Paid social
- Retargeting display ads
- Sponsored InMails
- Online sponsorships
See how we’ve helped our tech clients with lead generation
Experiencing these lead gen issues? We can help.
Poor lead quality
You’re getting a decent number of leads, but the sales department complains about quality.
Lack of content
It’s a struggle to produce the volume of high-quality content needed to attract/nurture leads.
Your website doesn’t rank for relevant keywords and lacks on-page CTAs.
Your email database is largely unengaged, with low open rates and even lower click-through rates.
Wasting money on PPC
Leadership thinks PPC is the magic answer, but you’re struggling to show ROI.
No attribution insights
You’re unsure how to attribute specific marketing channels back to qualified leads and closed deals.
Struggling to fill your funnel with quality leads?
Long sales cycles. Multiple decision makers. Technical jargon.
All of these factors make the sales cycle more challenging in B2B software and tech than in any other market.
It may be tempting to throw random lead gen tactics against the wall to see what sticks, but in the end your marketing team will be wasting time, effort and money.
Generate leads your sales team will rave about
Working with an expert in lead gen for B2B software and tech companies will produce the type of leads that will have your sales team jumping for joy.
We’ll work with you to attract the right type of prospects and nurture them with thoughtful, relevant content until they’re a sales-ready lead.
You’ll see better quality leads, faster results and a positive ROI in no time at all.