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The Challenge
Nautilus Data Technologies is the creator of the world’s most environmentally innovative water-cooled data center infrastructure. As a new HubSpot user, they knew they needed help implementing HubSpot’s Marketing Hub to genuinely enhance their lead nurturing efforts.
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The Solution
Since these goals required a long-term strategic partner, we committed to working with Nautilus as part of an ongoing retainer relationship.
Together, we implemented a comprehensive HubSpot-centered solution to meet their marketing objectives, which included:
- Customized lead scoring model with multiple email nurturing and reengagement workflows to nurture leads throughout their lifecycle
- Streamlined HubSpot-to-Salesforce integration strategy to ensure seamless data transfer for sales-ready leads
- Website optimization to improve traffic and conversions through a more intuitive navigational system, additional content and refreshed messaging optimized for search engines
- Automated workflows and segmentation to deliver personalized emails to contacts at the right time, based on their lifecycle stage and engagement behavior
- Five unique lead nurturing campaigns using original content, such as blogs, social posts and emails
- Custom reporting dashboards in HubSpot for easy insight into metrics
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The Outcome
By utilizing workflows and lead scoring for almost 3,000 contacts, Nautilus is able to save hours each month over the previous method of manually updating data.
After relaunching the optimized website, metrics are up across the board, including a 26% increase in website sessions and 2-3x more monthly leads from organic search and direct traffic.
Our lead nurturing campaigns also performed much better than industry averages, with a 32% higher open rate and a 24% higher CTR. The result? 135 new MQLs!