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Simple, transparent retainer pricing built for tech companies

Our month-to-month retainers mean we're always focused on making you a raving fan. We maintain a shared spreadsheet of exactly how your budget is being allocated each month, so there's no more end-of-month sticker shock. And we set up easy-to-understand reporting dashboards that you can access any time day or night.

If that sounds like a dream come true, there's only one question left: which of our retainer plans will fit within your budget?

Kick off your retainer


For small organizations looking to get started with inbound marketing basics.
Starting at
for 60 points


For ambitious marketing teams with aggressive growth goals.
Starting at
for 200 points

Typical retainer services include

Marketing Strategy

Strategystrategy board with multiple x’s and o’s on it
  • Buyer personas
  • Customer journey maps
  • Unique selling proposition
  • Positioning statement
  • Competitive analysis
  • Content calendars
  • Campaign development
  • Lifecycle stages and lead scoring
  • Reporting + analytics

Demand Generation

Demand GenerationMegaphone in front of laptop with social media icons surrounding it
  • Conferences and trade shows
  • Co-sponsored webinars
  • Guest blog posts
  • Influencer marketing
  • Thought leadership on social media
  • Review websites like G2, TrustRadius and Gartner
  • PR outreach
  • Advertising

Content Creation

Content Creationsettings gear with logos around it
  • Blogs
  • eBooks
  • White papers
  • Infographics
  • Pillar pages
  • Email newsletters
  • Videos
  • Podcasts

Lead Generation

role=”img” aria-labelledby=”marketing-lead-generation-title marketing-lead-generation-desc”>Lead GenerationMagnet attracting new people
  • Search engine marketing (SEM)
  • Drip workflows
  • CTAs
  • Gated landing pages
  • Live chat/chatbots
  • Email nurture campaigns
  • Webinars
  • ROI calculators

Website Optimization

Conversion Optimizationmonitor with three people underneath with arrows leading up
  • A/B testing
  • Conversion rate optimization (CRO)
  • Search engine optimization (SEO)
  • Progressive forms
  • Dynamic content
  • Link building
  • Page speed optimization
  • Integrations

Sales Enablement

role=”img” aria-labelledby=”marketing-sales-enablement-title marketing-sales-enablement-desc”>Sales EnablementTwo hands interlocked making a deal
  • Sales playbooks
  • SLAs
  • Battle cards
  • Automated email sequences
  • Task follow ups
  • Email templates and snippets
  • Phone scripts
  • LinkedIn Sales Navigator outreach


ABMtwo people sitting down talking
  • Target account development
  • Personalized content
  • Segmented emails
  • Sales playbooks
  • Physical gifts
  • Invite-only events
  • Social media engagement

Technology + Integrations

Technology + Integrationssettings gear with usb connectors
  • HubSpot CRM
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • HubSpot Operations Hub
  • HubSpot CMS
  • WordPress

Graphic Design

role=”img” aria-labelledby=”graphic-design-web-design-title graphic-design-web-design-desc”>Web DesignComputer Monitor with paint brush over it
  • Website design
  • Trade show material
  • Brochures
  • Sell sheets
  • Email design
  • Social media
  • Display ads
  • Brand guidelines

FAQs about Retainers

  • What are the benefits of a retainer?

    Working with us as a strategic extension of your internal team:

    • Creates a long-term partnership
    • Establishes a consistent monthly budget
    • Facilitates collaboration, proactive thinking and continuity
    • Allows us to be results-oriented vs. task-driven, which leads to big-picture thinking
    • Gives you access to the best specialized talent with predictable output and quality
    • Allows for regularly scheduled communication
  • What is points pricing?

    We charge clients based on the number of “points” they buy each month.

    The formula? It’s simple: one point = $75. (And no, points don’t equate to hours so don’t try to do the math!)

    It might sound confusing, but we promise you’ll love this model once you get started! Why? Because it simplifies budget allocation and ensures that you get the full value of every dollar spent, regardless of how much time it takes to deliver.

    Another bonus? Points are allocated monthly, allowing for the flexibility to adjust the tactical plan based on campaign performance and results.

    Most of our clients have retainers between 60-250 points.

    • Basic-level retainers (around 60 points or $4,500/month) are good for small organizations looking to get started with inbound marketing basics.
    • Professional-level retainers (around 120 points or $9,000/month) are good for growing marketing teams looking to scale with automation.
    • Enterprise-level retainers (over 200 points or $15,000/month) are good for advanced marketing teams with aggressive growth goals.

    Here are some other important things to note about retainers:

    • You can increase or decrease the number of points at any time.
    • We reserve 20% of your points every month for account planning, strategy and reporting.
    • We don’t lock you into a contract; retainers are an evergreen commitment with a simple 30-day opt-out requirement (because sometimes we work ahead).
    • Points are invoiced in advance of the month’s work. For example, the bill for work being done in March will be issued on March 1 and due on March 31.
    • Media costs are paid directly by the client. In other words, your credit card will be on file with Google Ads; the media costs won’t flow through us and on to your next invoice.
  • How many points do things cost?

    The answer? It depends!

    For example:

    • Is your nurturing campaign using an existing landing page template? Or are we designing one from scratch?
    • Is your Google Ads campaign going to have one ad group or a dozen?
    • Are we writing your next white paper or just designing it?

    We know that might not be the definitive answer you’re looking for, but rest assured that we’re all about budget transparency in our daily communications. You’ll always have a full breakdown of exactly where your points are being spent!

  • Who will work on my account?
    • Our Account Director will be the lead strategist on your account. You will see this person most during the onboarding phase, but know that regular internal check-ins are occurring throughout your entire engagement. Once work on your account is underway, this person will also schedule special quarterly calls as an opportunity to privately discuss how things are going.
    • We will also assign you anᅠAccount Manager or Account Executive to be your day-to-day point of contact. The people on our client services team have worked as in-house marketing managers in the past, so they understand what it’s like to be in your shoes. This means they’re a great project manager, of course, but also a marketing strategist who will be proactive and suggest new ideas for your account.
    • You will also have access to a team of more than a dozen other specialists like designers, developers, writers, technologists and more. These people will work mostly behind-the-scenes, but will be on calls to present work and ask questions whenever it would be helpful.
  • What is project management like?

    During onboarding, your Account Manager will set you up with a few different tools to make communication and project management a breeze. This will include an invite to:

    • ActiveCollab: Fondly referred to as “AC,” ActiveCollab is an online project management platform where discussions about your retainer will happen. This is also where we’ll recap meeting notes, assign our internal team members tasks and more. While notifications will push to email, a permanent record will remain in AC…just in case anyone is on vacation or wasn’t cc’d on an email!
    • Game plan: This shared Google Sheets document will contain multiple tabs, including what we’re working on this month, a parking lot of ideas for the future, a content audit, important links/passwords and more.
    • Reporting dashboards: Depending on your reporting needs, we will set up reports in HubSpot and/or Databox and/or Looker Studio (formerly Google Data Studio) that you can view 24/7 for real-time performance data.

    Once the retainer is underway, you will also have:

    • Weekly, bi-weekly or monthly status calls with your Account Manager (frequency depends on retainer size)
    • Monthly meetings to more formally review KPIs and dashboards
    • Quarterly calls with the Account Director to make sure everything is progressing smoothly and identify areas where we can improve
  • What happens during the first month of a retainer?

    We understand you don’t want to wait months for results, but we’ve also been doing this long enough to know that jumping right into random, disjointed tactics won’t produce sustainable growth either.

    That’s why we start each retainer relationship by developing a strategic plan that balances quick wins with long-term strategy.

    In the first month, you can expect a(n):

    • Detailed kickoff call to help us learn about your business
    • In-depth review of brand standards, existing collateral and other sales and marketing material
    • Account strategy plan with personas, customer journey, competitors and more
    • Two- to three-month marketing game plan outlining your main goals and how we will work toward achieving them
    • Chunk of time dedicated to checking must-have items off of your immediate to-do list
    • Breakdown of where your internal team members could pitch in to make things go faster—we’re all about collaboration!

Not sure where to start?

Website Action Plan

Is your site struggling to attract and convert visitors?

We’ll examine your SEO rankings, user experience and behind-the-scenes technical elements to formulate a plan for must-do website tweaks.

PPC Action Plan

Dumping money into Google Ads, but not seeing a positive ROI?

We’ll look at your bidding strategy, ad copy and landing page experience, then develop a customized plan to reduce CPC and still get quality leads.

Serving a Diverse Range of Tech Sectors

  • Consulting
  • Cybersecurity
  • Data Centers
  • Hardware
  • Healthcare IT
  • MSPs
  • SaaS
  • Telecom
  • VARs
  • …and Beyond!

Why do tech companies choose our agency?

The Kiwi team is a great asset to our marketing efforts at DUMAC. The whole team fits seamlessly into our culture and is driving our marketing strategy forward.
Jamie, VP Revenue, Operations and Strategy

Invest in a long-term partnership for success

Let us create a customized retainer plan that will support your ongoing goals and fit within your budget.

Get started