Pricing

Retainer FAQs

• What are "points"?

  For organizations looking for ongoing inbound lead generation and conversion optimization, we recommend an ongoing and flexible level of engagement. That said, we use a point pricing model to ensure clients get the full value of every dollar spent, regardless of how many hours it takes to deliver.

  Points represent a fixed unit of value for the deliverables you receive as a result of our work. Points are allocated monthly, giving the flexibility to adjust the tactical plan based on campaign performance and results. Our clients love this approach because you can:

  • See exactly where your points are going every month
  • Increase or decrease the number of points at any time
  • Bank or roll over up to 10% of your points
  • Opt-out of the relationship at any time with a 30-day notice
  • Reserve 20% of your points for monthly strategy and reporting
  • Pre-pay for points in advance of the month’s work while paying media costs directly to the vendor
  • Have peace of mind knowing the Kiwi team is working as an extension of your team
• Can I customize my own retainer package?

  Of course. All of the sample tactics above are just that…samples. After we’ve had a chance to discover your specific wants and needs, we’ll create a strategy customized to get you the best results possible.

• Do you take on project-based inbound marketing work?

  Yes! If you need short-term help with a specific project, we’re happy to provide you with a flat-rate quote for the work.

  But for long-term, strategic engagements, a points-based retainer relationship will provide the most value for your tech company.

• How do you kick-off new retainer relationships?

  Before we get into day-to-day tactics, we need to make sure you have three very important elements in place: a brand platform, a marketing strategy and a technology stack.

  Think you might need one of those foundational pieces? Here’s a short true/false quiz to find out.

  True or false…

  • Our brand does a great job telling a compelling story that resonates with our unique buyers.
  • We have clearly identified marketing priorities with a solid strategy.
  • We use marketing automation software, like HubSpot, Act-on, Pardot or Marekto.

  Did you answer “no” to any of the above statements? No worries…we offer a series of “pre-retainer” workshops to get you up to speed for inbound marketing success.

  Then, we can get started on a retainer relationship.