Why do tech companies choose our agency to create a brand strategy?
Create an authentic brand that stands above the rest
- Brand analysis of current and aspirational competitors
- Survey of key stakeholders
- Interviews with prospects and current clients
- Review of mission, vision and core values
- Defining your ideal customers and their problems
- Understanding how you can guide them to success
- Identifying the CTA you want prospects to take
- Painting a clear picture of success…and failure
- Keyword research
- Domain availability
- Basic linguistics analysis
- Google visual associations
- Initial USPTO TESS search
- Buyer personas
- Customer journey maps
- Core services
- Messaging framework
- Competitive differentiators
- Personality adjectives
- Elevator pitches
- Logo design
- Image library
- Illustration and icon guidelines
- Color palettes
- Brand standards book
- Collateral design
See how we’ve helped our tech clients with brand strategy
Experiencing these branding issues? We can help.
Similar to competition
All of the brands in your space seem the same…including yours.
Your company has evolved, but your brand remains stuck in the past.
Prospects have a hard time understanding what you actually “do” and why it matters.
Your website, collateral and other marketing assets don’t match.
You’re struggling to roll acquired companies and new products into your brand umbrella.
Your brand’s personality isn’t consistent between media channels.
You’ve got one shot for your brand to make a good first impression
You may be the world’s best company with a revolutionary product to match, but if your branding doesn’t reflect that you’re setting yourself up for failure.
That’s because prospective buyers will form an immediate opinion of your tech company based on their very first encounter with your brand.
If your brand is generic or inauthentic, you’ll blend in with your competitors and lose customers before they even get to know you.
Craft an inspiring brand story to separate yourself from competitors
The software and tech space is becoming more crowded every day, but with a solid brand strategy your company can shine above the rest.
Whether you’re an established organization in need of a brand refresh or a SaaS start-up looking to disrupt (or invent!) a category, we strive to create strong technology brands that generate demand and create customer loyalty.