Why do tech companies choose our agency to generate demand for their product?
Drive demand for your tech product
- Buyer personas
- Unique selling proposition
- Positioning statement
- Competitive analysis
- Content calendars
- ABM strategy
- Campaign development
- Reporting + analytics
- Thought leadership on social media
- Review websites like G2, TrustRadius and Gartner
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- PR outreach
- Direct mail
- White papers
- Pillar pages
- Email newsletters
- Target account development
- Personalized content
- Segmented emails
- Sales playbooks
- Physical gifts
- Invite-only events
- Social media engagement
- Conferences and trade shows
- Co-sponsored webinars
- Guest blog posts
- Influencer marketing
- Online communities
- Referral campaigns
See how we’ve helped our tech clients with demand generation
Experiencing these demand gen issues? We can help.
VC-backed companies dominate your space, so it’s tough to gain market share even though you have a better product.
Missing social proof
You have tons of happy customers behind-the-scenes, but are struggling to get those all important public-facing reviews.
Lack of content
To be seen as a thought leader, you need to produce more high-quality content than your internal team can handle.
Poor ABM pipeline
Traditional, large-scale marketing tactics may be going well, but outreach on an account-based level isn’t as effective.
Low ROI on events
Sales reps love to attend expensive trade shows, but post-event outreach is inconsistent and rarely converts leads into paying customers.
Your email database has become unengaged with your educational content, leading to low open rates and even lower click-through rates.
Generate demand or go out of business
The B2B software and tech space is oversaturated. Yet hundreds of new start-ups try to break into the market every year.
Here’s the harsh truth: if you fail to generate demand for your company’s unique products and services, you’ll be out of business.
Whether you’re the small guy competing against VC-backed behemoths or a start-up who’s invented an entirely new category, the importance of demand generation can’t be overlooked.
Become the go-to brand in your space
Working with an expert in demand gen for B2B software and tech companies will help you reach new markets and build consumer buzz.
Since demand gen is a long-term, education-focused strategy to raise brand awareness, you’ll be the first company potential customers think of whenever the need arises.