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Generate demand for your tech company's product or services

Contrary to popular belief, the goal of marketing is not always to generate as many leads as possible. Often times software and tech companies need to take a step back to focus on increasing brand awareness and generating interest—especially if you're paving the way in an entirely new category with no real competitors.

Through our demand generation services, we'll help you set goals, build awareness, educate your audience and ultimately build trust. Then, when the time is right, you'll be top of mind when your potential customers are finally ready to buy.

Create demand for your product

We’re pros at creating demand for B2B software and tech companies, just like yours

Kiwi is an indispensable partner for our event marketing efforts. Their expertise in identifying the most critical metrics and streamlining reporting processes has led to highly successful outcomes and a positive ROI. Despite the challenges of managing over eight overlapping conferences, the Kiwi team always delivers exceptional strategic thinking and flawless execution. Their unwavering dedication and professionalism make them an essential part of our success, and we highly recommend their services to anyone looking to elevate their event marketing game.
Nick, Head of Digital Marketing

Drive demand for your tech product


Strategystrategy board with multiple x’s and o’s on it
  • Buyer personas
  • Unique selling proposition
  • Positioning statement
  • Competitive analysis
  • Content calendars
  • ABM strategy
  • Campaign development
  • Reporting + analytics

Demand Generation

role=”img” aria-labelledby=”demand-generation-demand-generation-title demand-generation-demand-generation-desc”>Demand Generationmegaphone with multiple social media logos around it
  • Thought leadership on social media
  • Review websites like G2, TrustRadius and Gartner
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • PR outreach
  • Advertising
  • Direct mail

Content Creation

Content Creationsettings gear with logos around it
  • Blogs
  • eBooks
  • White papers
  • Infographics
  • Pillar pages
  • Email newsletters
  • Videos
  • Podcasts


ABMtwo people sitting down talking
  • Target account development
  • Personalized content
  • Segmented emails
  • Sales playbooks
  • Physical gifts
  • Invite-only events
  • Social media engagement

Partnerships + Events

role=”img” aria-labelledby=”demand-generation-partnerships-events-title demand-generation-partnerships-events-desc”>Partnerships + Eventsspeaker on podium talking to people
  • Conferences and trade shows
  • Co-sponsored webinars
  • Guest blog posts
  • Influencer marketing
  • Online communities
  • Referral campaigns

Experiencing these demand gen issues? We can help.

Ineffective positioning

VC-backed companies dominate your space, so it’s tough to gain market share even though you have a better product.

Missing social proof

You have tons of happy customers behind-the-scenes, but are struggling to get those all important public-facing reviews.

Lack of content

To be seen as a thought leader, you need to produce more high-quality content than your internal team can handle.

Poor ABM pipeline

Traditional, large-scale marketing tactics may be going well, but outreach on an account-based level isn’t as effective.

Low ROI on events

Sales reps love to attend expensive trade shows, but post-event outreach is inconsistent and rarely converts leads into paying customers.

Unengaged contacts

Your email database has become unengaged with your educational content, leading to low open rates and even lower click-through rates.

Generate demand or go out of business

The B2B software and tech space is oversaturated. Yet hundreds of new start-ups try to break into the market every year.

Here’s the harsh truth: if you fail to generate demand for your company’s unique products and services, you’ll be out of business.

Whether you’re the small guy competing against VC-backed behemoths or a start-up who’s invented an entirely new category, the importance of demand generation can’t be overlooked.

Prevent business failure
Generate demand or go out of business

Become the go-to brand in your space

Working with an expert in demand gen for B2B software and tech companies will help you reach new markets and build consumer buzz.

Since demand gen is a long-term, education-focused strategy to raise brand awareness, you’ll be the first company potential customers think of whenever the need arises.

Generate interest in your brand
Become the go-to brand in your space

We’re pros at creating demand for B2B software and tech companies, just like yours

The folks at Kiwi Creative have become an invaluable asset to our marketing team. The fact that they understand our core brand identity and tech solutions so intricately now is an even added bonus. The value Kiwi provides to our creative process is unmatched!
Morné from NTT
Morné, Senior Brand Manager
NTT Ltd.

Generate demand for your tech company

Work with us to become the go-to expert in your field. By generating demand, you’ll be top-of-mind when prospects are ready to buy.

Get started