Branding

Need help crafting a brand experience that will resonate with your B2B buyers?

A brand is more than a cleverly designed logo: it’s the entire purpose and personality behind your organization.

Whether you’re a new tech startup or looking to disrupt (or invent!) a category, we strive to create strong technology brands that generate demand and create customer loyalty.

For our software and tech clients, this often means tweaking outdated buyer personas, positioning and look of visuals to match the vision for growth set by leadership.

In the end, we’ll help you craft a brand experience that’s uniquely you.

Four badges representing Kiwi Creative’s accreditations The HubSpot Platinum Partner badge, the Hotjar Partner badge, the Google Partner badge, and the HubSpot Partner Directory rating badge100% 5-star reviews on the HubSpot Partner Directory

Our Branding Services

Brand Strategy

Chess piece and bullseye icon A blue chess piece and bulleseye icon to represent brand strategy
  • Brand audit
  • Buyer personas
  • Buyer journey maps
  • SWOT analysis
  • Mission/vision/values

Creative

Pieces of collateral icon A blue icon with an envelope, business card and letterhead to represent brand creative
  • Logo design
  • Moodboards
  • Brand guidelines
  • Key messaging
  • Collateral design

Experiencing any of these branding challenges? We can help.

Collection of chat bubbles Kiwi green and dark green chat bubbles

The way you talk about your products and services is all over the place.

A prospect not understanding A green icon of a prospect frowing since they do not understand

Prospects may not understand what you actually “do” or why it matters to them.

Competitors icon A green icon with three competitors ranked

New competitors have popped up and you need to differentiate yourself.

Rotating gear icon A gear rotating icon to represent evolving services

Your services have evolved, but your brand hasn’t kept up.

Ribbon icon A green ribbon icon with a crown in the center

You want to charge a premium for your product or service offering.

Brand visual guidelines icon An icon representing a brand’s visual guidelines booklet

Your visual brand hasn’t been updated in years and is looking outdated.

How do we partner with our clients on branding initiatives?

Need ongoing, strategic support?

If you need a long-term branding partner who will act as an extension of your marketing team, we suggest a retainer relationship.

We’ll help you define goals, create a customized game plan and report on results every month.

With a retainer, you’ll enjoy:

  • A practical strategy that balances quick wins with long-term planning
  • A “point pricing” model to ensure you get the full value of every dollar spent, regardless of how many hours it takes to deliver
  • Flexible contracts that can increase/decrease at any time
  • Regularly scheduled check-ins with your Account Manager
  • Access to our easy-to-use online project management portal
  • Month-end reporting meetings to review results and make adjustments
Retainer Pricing

Have a one-time project?

If you need a one-time branding overhaul, we suggest working with us on a project basis.

We’ll help you define a clear scope of work, set payment terms and wrap up work by the specified deadline.

With project-based work, you’ll get:

  • A traditional client/vendor relationship
  • A clearly defined scope of work
  • A flat-rate quote (though sometimes it’s easier to bill hourly)
  • An Account Manager to act as your day-to-day point of contact
  • Access to our easy-to-use online project management portal
Project Pricing

Work with Kiwi Creative

Ready to talk to a human?

Whether you’re planning ahead for an upcoming project or in need of immediate assistance (like, yesterday!), we’re here to help.

Together, we’ll craft a solution that’s right for you.
Want to skip this step? Book a meeting now.

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Why do tech companies love working with us on branding projects?

We went from an idea to a complete new name and brand identity in less than four months. The team at Kiwi Creative guided us through the entire journey and offered an agile approach that allowed us to meet our aggressive timeline. To take a brand that has been around for over 40 years and create a new, fresh image is a tough task—we couldn’t have done it without our partners at Kiwi Creative.
Eric from Kiriworks
Eric, Chief Operating Officer
Kiriworks

Our Accolades, Accrediations & Affiliations

HubSpot Platinum Solutions Partner badge
Google Partner badge
Hotjar partner badge
Kiwi Creative is one of the top five most innovative HubSpot Partners in 2021 badge
HubSpot Top Digital Agency in Cleveland in 2019 badge
HubSpot User Groups - B2B Technology logo
GD USA 2021 winner badge
woman-owned business badge
Cloud Software Association logo
2021 Weatherhead 100 badge
Goldman Sachs 10,000 Small Businesses Alumni badge