Infographic
The Challenge
With the addition of microservices architecture to their solution stack, Broadleaf Commerce—the first truly headless, open and modular platform built for complex commerce—wanted to make sure their branding fit who they were as a growing company and would support their goal of generating a hefty sum of sales-qualified leads.
Blog redesign
The Solution
Broadleaf Commerce needed to distill their ideas for purpose and growth into a robust brand platform that would be embraced by employees, prospects and customers alike. After a full-day, on-site workshop, our branding team solidified positioning, messaging and creative elements to drive their brand forward.
With the new branding in place, we partnered with the client on a variety of digital marketing projects, including:
- Lead generation strategy for both gated and ungated content
- Blog redesign to feature prominent “get a demo” CTAs and category tags
- SEO audit, page designs and dev specs for their internal team to code in their CMS
- Design and promotional support for webinars
- Paid ads for decision-making personas in Google Ads and LinkedIn InMails
- A/B testing landing pages for PPC traffic
Brand guidelines
The Outcome
With a thoughtful branding platform and a multi-channel lead gen strategy, the team at Broadleaf was able to take our ideas and execute on future marketing campaigns in-house to hit their aggressive SQL goals.