2016 Pantone Color of the Year Predictions

{singing} It’s the most wonderful time of the year… No, we’re not talking about Christmas…it’s almost time for Pantone to release their 2016 Color of the Year! In case they’re still debating between different swatches, here’s what we think they should choose: Those are our predictions, but what color would YOU want to see as […]

Color Basics

Color Basics for Branding — Part #1: Color Models

RGB. CMYK. Hexadecimal. Pantone. Confused by color terminology? We’re here to break it down to the very basics so you can better communicate with your graphic designer or web developer.     CMYK = Cyan + Magenta + Yellow + Black In this subtractive, reflected color system, you start with white (paper) and add colors […]

Getting Started With Schema

Getting Started with Schema

As Google’s search algorithm gets more advanced, it’s only natural that the methods you use to optimize your site need to become more advanced as well. One tool that is extremely powerful, yet vastly underutilized, is Structured Data, primarily referred to as “Schema.” What is Schema? Schema is a structured data vocabulary that allows you […]

Website Design Acronyms

Say What? Deciphering Website Design Acronyms

Here at Kiwi Creative, we tend to steer clear of most marketing buzzwords. (You won’t hear us wanting to “circle back about that touchpoint by EOD.”) However, in our industry there are some acronyms that you just can’t avoid…and they can sound like a completely foreign language to non-developers. Want to talk like an expert […]

Award-Winning Graphic Design Studio

Kiwi Creative Wins 10 GDUSA Awards

A BIG congrats to our creative team who took home an astonishing 10 awards in GDUSA’s 2015 American Graphic Design Awards competition. Check out our award-winning design work, below. Brochures + Collateral (Cleveland Jazz Orchestra) Infographics (Fleetmatics) Internet Design (Plugged Into Kids) Logos, Trademarks + Symbols (Cleveland Jazz Orchestra) Packaging (Shadow Mountain Records) POP, Displays, Signs + Exhibits (Cleveland […]