AI-Powered Data in HubSpot: Enrichment, Insights and Smarter Reporting
Date: June 9, 2026
Time: 12:00 pm ET
Location: Virtual
Description: Better decisions start with better data. When contact records are incomplete or insights live across disconnected systems, teams struggle to personalize outreach, prioritize leads or confidently measure performance.
In this HubSpot User Group session, Aaron Schmaltz, Senior Professor at HubSpot Academy, will show how AI-powered data tools in HubSpot help teams automatically enrich contact and company records while unlocking deeper insights through advanced data modeling with Data Studio.
You’ll learn:
• The difference between free and paid data enrichment tools in HubSpot (and when to use each)
• How to populate missing fields from incomplete B2B company data and update stale contact information
• Ways Data Studio combines HubSpot data with spreadsheets and external sources for a complete customer view
• Why unified datasets unlock more advanced segmentation, automation and reporting
You’ll walk away with practical strategies to improve data quality, eliminate manual research and turn scattered information into insights your entire team can act on.
In this HubSpot User Group session, Aaron Schmaltz, Senior Professor at HubSpot Academy, will show how AI-powered data tools in HubSpot help teams automatically enrich contact and company records while unlocking deeper insights through advanced data modeling with Data Studio.
You’ll learn:
• The difference between free and paid data enrichment tools in HubSpot (and when to use each)
• How to populate missing fields from incomplete B2B company data and update stale contact information
• Ways Data Studio combines HubSpot data with spreadsheets and external sources for a complete customer view
• Why unified datasets unlock more advanced segmentation, automation and reporting
You’ll walk away with practical strategies to improve data quality, eliminate manual research and turn scattered information into insights your entire team can act on.
Google Ads + HubSpot: Beyond the Basic Connection
Date: September 8, 2026
Time: 12:00 pm ET
Location: Virtual
Description: Connecting Google Ads to HubSpot is one thing. Getting it configured so your data actually flows, your audiences build correctly and your conversion reporting makes sense is another.
In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.
You’ll learn:
• How data flows through the connector and what each setting actually does
• How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
• Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them
You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.
In this HubSpot User Group session, Jasmine Ojbro, CRM & Marketing Automation Specialist at Trickle, will break down exactly how the Google Ads connector works under the hood and how to use what’s already in your CRM to run better campaigns.
You’ll learn:
• How data flows through the connector and what each setting actually does
• How to turn CRM segments into custom audiences and form fills or lifecycle changes into CAPI events
• Why conversion numbers differ between Google Ads and HubSpot reporting and how to reconcile them
You’ll walk away with a clearer picture of how to set up the integration the right way, plus real examples showing before-and-after performance from better use of CRM data.