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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

Demystifying Lifecycle, Lead and Deal Stages in HubSpot

Date: December 9, 2025
Time: 12:00 pm ET
Location: Virtual
Description: Struggling to understand the difference between lifecycle stages, lead stages and deal stages in HubSpot? You’re not alone.

These three types of stages are often confused and when they’re misused or misaligned it can wreak havoc on your CRM.

In this HubSpot User Group session, we’ll break down:

• The distinct purpose of each stage type

• What triggers stage updates…and where they fall short

• Ways to use lead scoring to automate progression

• Common pitfalls that lead to dirty data and broken automation

• Best practices for customizing stages to match your sales process

You’ll walk away with a clear framework to keep your data clean, your teams aligned and your automation working as it should.

Why do our clients love Kiwi Creative?

  • We worked with Kiwi to onboard at HubSpot, migrating from another platform. They were flexible, responsive and knowledgeable. I would highly recommend working with their agency!
  • We had a tremendous web redesign experience with the Kiwi Creative team, thanks to smart planning and strong project management throughout. Everything from their design chops to actual web development that follow current trends and best practices and feel well thought out. Having been a part of poorly managed web projects with other agencies, I kept waiting for “the other shoe to drop” but it never happened. From project initiation to launch, they were a true partner.
  • Kiwi Creative did a fantastic job sharing and showing us the platform details and recommended best practices for setup and onboarding other teammates. They also did an excellent job taking our scenarios and showing us how HubSpot could be used to tackle some of our most critical pain points, giving us many ideas on how to make our programs successful.
  • From the very beginning, Kiwi demonstrated a deep understanding of HubSpot’s capabilities and tailored their approach to fit our specific needs seamlessly. They patiently walked us through each step of the process, answering our questions thoroughly and providing valuable insights along the way. Their professionalism and commitment to excellence truly set them apart. We now have a robust platform that enhances our marketing and sales efforts significantly.
  • Kiwi Creative’s expertise and support have been invaluable in our HubSpot onboarding and data migration. They guided us through onboarding to the HubSpot Sales Hub, Marketing Hub, Ops Hub and more. Their dedication to troubleshooting throughout the process ensured we were ready to go on the platform. Working with Kiwi Creative has been an absolute pleasure!

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Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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