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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

Demystifying Lifecycle, Lead and Deal Stages in HubSpot

Date: December 9, 2025
Time: 12:00 pm ET
Location: Virtual
Description: Struggling to understand the difference between lifecycle stages, lead stages and deal stages in HubSpot? You’re not alone.

These three types of stages are often confused and when they’re misused or misaligned it can wreak havoc on your CRM.

In this HubSpot User Group session, we’ll break down:

• The distinct purpose of each stage type

• What triggers stage updates…and where they fall short

• Ways to use lead scoring to automate progression

• Common pitfalls that lead to dirty data and broken automation

• Best practices for customizing stages to match your sales process

You’ll walk away with a clear framework to keep your data clean, your teams aligned and your automation working as it should.

Why do our clients love Kiwi Creative?

  • I’ve worked with Kiwi on numerous projects over the years. They don’t just deliver on the projects thrown at them, they exceed expectations. They build a personal relationship with you—and most importantly—they listen and pay attention! Kiwi takes what you have, and makes it not only better, but versatile too so that you come out looking like a rock star!
  • Being that our business is highly technical, it’s hard to find marketing professionals that can distill what we do into a form most can understand. The team at Kiwi Creative really does this incredibly well and crafts our messaging in a really accessible way.
  • We launched our newly developed website on HubSpot with Kiwi Creative and we could not be more pleased with not only the outcome, but the process. I have to say over the last 21 years in marketing, I’ve been through a number of website build projects. This one went the smoothest by far, and we finished on time. The strategy, execution, design and project management were all excellent. I not only recommend the Kiwi team to others, but I will absolutely use them again in the future!
  • The folks at Kiwi Creative have become an invaluable asset to our marketing team. The fact that they understand our core brand identity and tech solutions so intricately now is an even added bonus. The value Kiwi provides to our creative process is unmatched!
  • Kiwi has been an exceptional partner for our sales, marketing and branding needs. Our website traffic is way up and we’re getting better leads than ever before. We never feel like “just another customer” and they have never disappointed us.

Get advice before our next event

Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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