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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

The ABM Outbound Funnel for B2B Tech Companies

Date: June 10, 2025
Time: 12:00 pm ET
Location: Virtual
Description: To succeed with ABM, you need a comprehensive process-driven approach that begins with intent-driven audiences and ends with sales outreach and engagement. In this session, Sumner Vanderhoof, CEO of Propensity, introduces you to the 5-Stage ABM Outbound Funnel and how to implement the process regardless of your current ABM techstack.

You’ll learn:

• The key components of ABM including audience building, omnichannel marketing campaigns, sales and marketing alignment, sales handoff and reporting

• Best practices regarding timing and process automation

• Practical ways to improve outbound conversion and run a successful ABM program

This session is for those new to ABM who want to understand the fundamentals of successful ABM campaigns, as well as practiced ABM professionals who are familiar with the Legacy Platforms.

Why do our clients love Kiwi Creative?

  • Kiwi helped us focus our efforts on the prospects that were not only in the right market and vertical, but those that we can deliver value to. Combining personas that we developed with refined messaging and campaigns that were created with help from Kiwi, we routinely have more meetings with the right people.
  • From the very beginning, Kiwi demonstrated a deep understanding of HubSpot’s capabilities and tailored their approach to fit our specific needs seamlessly. They patiently walked us through each step of the process, answering our questions thoroughly and providing valuable insights along the way. Their professionalism and commitment to excellence truly set them apart. We now have a robust platform that enhances our marketing and sales efforts significantly.
  • Kiwi’s commitment to ensuring the best possible outcome has amazed me. Regardless of the complexity of the task, they always provided guidance, support and valuable insights. Their dedication to our success was evident in every interaction. They’re absolute rockstars with deep knowledge, exceptional communication skills and a fantastic sense of humor.
  • The folks at Kiwi Creative have become an invaluable asset to our marketing team. The fact that they understand our core brand identity and tech solutions so intricately now is an even added bonus. The value Kiwi provides to our creative process is unmatched!
  • Kiwi was very responsive, easy to work with, helpful and available to answer our questions.

Get advice before our next event

Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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