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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

Demystifying Lifecycle, Lead and Deal Stages in HubSpot

Date: December 9, 2025
Time: 12:00 pm ET
Location: Virtual
Description: Struggling to understand the difference between lifecycle stages, lead stages and deal stages in HubSpot? You’re not alone.

These three types of stages are often confused and when they’re misused or misaligned it can wreak havoc on your CRM.

In this HubSpot User Group session, we’ll break down:

• The distinct purpose of each stage type

• What triggers stage updates…and where they fall short

• Ways to use lead scoring to automate progression

• Common pitfalls that lead to dirty data and broken automation

• Best practices for customizing stages to match your sales process

You’ll walk away with a clear framework to keep your data clean, your teams aligned and your automation working as it should.

Unlocking LLM Visibility: A Reddit Playbook

Date: March 10, 2026
Time: 12:00 pm ET
Location: Virtual
Description: Reddit is a goldmine of human conversation—exactly the kind of data large language models (LLMs) need to get smarter! But tapping into it the wrong way can get you ignored…or banned.

In this HubSpot User Group session, Evan Hamilton (current Director of Community at HubSpot, ex-Reddit and Nextdoor) will share how to ethically and effectively engage on Reddit to support LLM training and performance.

You’ll learn:

• Why small subreddits matter more than massive threads

• How to engage authentically without getting flagged

• Where to start when targeting communities

• Common mistakes that break trust and hurt visibility

• Practical ways to use Reddit to power your AI strategy

You’ll walk away with a roadmap for tapping into Reddit communities that can improve LLM quality without risking your reputation.

Why do our clients love Kiwi Creative?

  • Kiwi Creative did a fantastic job sharing and showing us the platform details and recommended best practices for setup and onboarding other teammates. They also did an excellent job taking our scenarios and showing us how HubSpot could be used to tackle some of our most critical pain points, giving us many ideas on how to make our programs successful.
  • Being that our business is highly technical, it’s hard to find marketing professionals that can distill what we do into a form most can understand. The team at Kiwi Creative really does this incredibly well and crafts our messaging in a really accessible way.
  • Kiwi Creative was a rock star in helping our deployment and optimization of HubSpot. For an entity without a true CRM, we needed both technical expertise and help establishing best practices. Kiwi Creative was the key in making this happen!
  • Kiwi Creative is a HubSpot encyclopedia! You got questions? They have (virtually) all the answers. Kiwi made our HubSpot onboarding incredibly informative and (more importantly for me) fun! If I could give them 10 stars, I would.
  • Kiwi helped us transform a chaotic, spreadsheet-based system into a streamlined HubSpot experience. Our team finally had clarity on what to do, when to do it, and how we were performing. The transparency was a game changer.

Get advice before our next event

Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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