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Content-driven WordPress website for a cloud-based, full-service HR platform

PeopleStrategy - The Challenge
WordPress website

The Challenge

As an HR software and benefits administration platform, PeopleStrategy’s website needed to stand above similar SaaS products in a super competitive marketplace. But internal stakeholders felt the site’s design was outdated and confusing to prospective customers. The visitors they did get were unqualified, meaning it wasn’t acting as the lead generation tool they needed.

HubSpot landing page

The Solution

We redesigned the website with a primary focus on creating a user-centric experience. A mega menu made it easy for visitors to quickly find the content they wanted, despite it being a sizable site with hundreds of individual pages and posts. And our targeted copy that spoke directly to their buyer personas easily rolled into a content-first strategy to keep the website fresh after launch.

From a design perspective, we incorporated a larger color palette–while keeping in line with brand standards–and created a functional, reusable icon set.

App store screens

The Outcome

After launch, we posted multiple blogs per month with internal links to other posts and gated content housed in HubSpot. As a result:

  • Referral traffic increased 4x
  • Homepage views almost doubled
  • Visits to their payroll services page went up by 194%
  • Organic traffic went up by 8%
  • # of keywords in the Top 10 spot rose by 27%

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