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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

The ABM Outbound Funnel for B2B Tech Companies

Date: June 10, 2025
Time: 12:00 pm ET
Location: Virtual
Description: To succeed with ABM, you need a comprehensive process-driven approach that begins with intent-driven audiences and ends with sales outreach and engagement. In this session, Sumner Vanderhoof, CEO of Propensity, introduces you to the 5-Stage ABM Outbound Funnel and how to implement the process regardless of your current ABM techstack.

You’ll learn:

• The key components of ABM including audience building, omnichannel marketing campaigns, sales and marketing alignment, sales handoff and reporting

• Best practices regarding timing and process automation

• Practical ways to improve outbound conversion and run a successful ABM program

This session is for those new to ABM who want to understand the fundamentals of successful ABM campaigns, as well as practiced ABM professionals who are familiar with the Legacy Platforms.

Why do our clients love Kiwi Creative?

  • I worked in a business that had a full-time technical Salesforce admin who was very, very good at supporting and creating items that we all requested. Kiwi’s talent and application has topped that experience—can’t wait to see how we “grow” with them in the future!
  • Working with Kiwi Creative was an excellent experience. We really appreciated their candor and straightforward nature. Since their agency is independent of HubSpot, they were able to be transparent about both the strengths AND WEAKNESSES of the HubSpot platform.
  • When it was time to migrate our CRM to HubSpot, we spoke with several different agencies but Kiwi Creative was the clear winner for the project. We knew we could count on them to understand our business and our customers to help us implement our CRM in a way that would help us to manage our business in the best way.
  • Taking over a messy HubSpot instance was daunting, but working with Kiwi Creative has been a game-changer. They not only helped identify and resolve the issues we had, but also taught me capabilities I didn’t even know HubSpot had. Their hands-on, educational approach ensures I understand the “why” behind every step, building my confidence and skills along the way. They are incredibly responsive and their deep knowledge of HubSpot is unmatched.
  • To say that Kiwi Creative makes my job easier is an understatement. They just “get” our business and understand the quality of work we expect without the hassle of having to over explain our projects. I know that when I give a project to Kiwi, they will get it done and done right!

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