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Level up your marketing knowledge with our free educational resources

Tired of content created for B2C companies with million-dollar e-commerce marketing budgets? Us, too. That’s why all of our resources are written to help B2B software and tech companies with a complex product, long buying cycle and real-life budget.

Watch our always popular HubSpot Helper videos, download our reports and worksheets, read our blog or attend an upcoming virtual event…all 100% free.

Brand-new videos, worksheets + downloadable content

Live + free upcoming virtual events

Demystifying Lifecycle, Lead and Deal Stages in HubSpot

Date: December 9, 2025
Time: 12:00 pm ET
Location: Virtual
Description: Struggling to understand the difference between lifecycle stages, lead stages and deal stages in HubSpot? You’re not alone.

These three types of stages are often confused and when they’re misused or misaligned it can wreak havoc on your CRM.

In this HubSpot User Group session, we’ll break down:

• The distinct purpose of each stage type

• What triggers stage updates…and where they fall short

• Ways to use lead scoring to automate progression

• Common pitfalls that lead to dirty data and broken automation

• Best practices for customizing stages to match your sales process

You’ll walk away with a clear framework to keep your data clean, your teams aligned and your automation working as it should.

Use our expertise to grow your company

Ready to work with the brains behind these free resources? It’s your lucky day: we’re accepting new B2B software + tech clients.

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