The Challenge

After redesigning their website, Right Networks knew they had to find a partner to help them achieve their intense strategic growth goals. In order to dominate the market quickly, they knew what projects needed to be addressed but had limited bandwidth.

Tackling every aspect of lead generation with a smaller marketing team was becoming a burden for the internal group. To knock out their punch list, Right Networks tapped Kiwi to serve as an extension of their staff. It was imperative to join with an agency that could understand their business, act within the company’s best interest and execute with little hand-holding.

The Solution

Right Networks found Kiwi Creative a trusted partner through the website redesign project and continued to count on us for website maintenance, content updates and continued strategic buildouts. Outside of the website assistance, Right Networks was able to throw projects over the fence with confidence.

Their nurturing email workflow wasn’t receiving the engagement it deserved. Kiwi was tasked with redesigning the email templates, creating fresh copy to boost conversions and updating the gated landing pages. Essentially, Right Networks asked Kiwi to redesign the entire campaign, soup to nuts. Kiwi created new layouts for Pardot landing and thank you pages, including opportunities for pull-through content to compel visitors to keep exploring the site.

While their website was performing better than the previous design, Right Networks’ ambitious goals included improving organic search rankings. They needed a specific SEO strategy to target business people looking to move their accounting data to the cloud. Kiwi performed an SEO audit and developed a keyword strategy to ensure Right Networks moved up Google’s ranks for organic search.

To better understand the metrics coming in via Google Analytics, their dashboards needed to be filtered and goals created. Kiwi crawled the site and addressed several reporting discrepancies, including chained redirects redundant Google Analytics and misconfigured Tag Manager accounts.

Right Networks also uses Google display ads and print ads in relevant accounting publications. They required an ad design that would conform to their brand identity and convey their powerful message with limited copy space.

The Outcome

Using Kiwi as their webmaster, Right Networks is able to update their site weekly with relevant content and new web pages. While they move quickly, the updated traffic analytics tools allow Right Networks to take a step back, view accurate data, and assess what needs to happen next. Based on these changes, their website has seen an astounding 583% increase in conversions!

Since redesigning and creating succinct copy for their nurturing email workflow, Right Network’s unread rate decreased by half while click to open and read rates increased across the board. In fact, the site saw a 601% increase in email traffic.  

By addressing outstanding website issues, such as extraneous sitemaps and improving meta data and title tags, Right Networks has increased in organic web rankings for more targeted terms, leading to a .05% increase in organic conversions. To ensure no new issues arise and measure our constant efforts, Kiwi conducts a proactive quarterly SEO audit.

Hear from our happy client…

Mary Crogan, Director of Marketing

I can't say enough good things about the team at Kiwi Creative. We hired them initially to redesign our company website based on their experience working with B2B SaaS companies and their intimate knowledge of WordPress, but we have gained so much more. The team is exceptional. They are thoughtful in their approach, ask all the right questions and have worked with us to create a user experience that delivers on our brand goals and growth objectives. The collaborative process is extremely efficient and they are a down-to-earth group that we truly enjoy working with. We are so pleased with the experience that we have retained Kiwi to manage our site going forward and have expanded our relationship to include additional brand support and inbound marketing. They have become a true extension of our team!