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Join us at an upcoming HubSpot User Group for B2B Technology

HubSpot User Groups—also known as HUGs—are tailored to HubSpot users who are interested in advancing their marketing, sales and services knowledge.

Our quarterly HUGs are virtual and free to attend, but you'll need to save your seat at an upcoming event by registering below.

P.S. Want to join in on the conversation between events?

Check out our HubSpot Community Group

The ABM Outbound Funnel for B2B Tech Companies

Date: June 10, 2025
Time: 12:00 pm ET
Location: Virtual
Description: To succeed with ABM, you need a comprehensive process-driven approach that begins with intent-driven audiences and ends with sales outreach and engagement. In this session, Sumner Vanderhoof, CEO of Propensity, introduces you to the 5-Stage ABM Outbound Funnel and how to implement the process regardless of your current ABM techstack.

You’ll learn:

• The key components of ABM including audience building, omnichannel marketing campaigns, sales and marketing alignment, sales handoff and reporting

• Best practices regarding timing and process automation

• Practical ways to improve outbound conversion and run a successful ABM program

This session is for those new to ABM who want to understand the fundamentals of successful ABM campaigns, as well as practiced ABM professionals who are familiar with the Legacy Platforms.

Why do our clients love Kiwi Creative?

  • We launched our newly developed website on HubSpot with Kiwi Creative and we could not be more pleased with not only the outcome, but the process. I have to say over the last 21 years in marketing, I’ve been through a number of website build projects. This one went the smoothest by far, and we finished on time. The strategy, execution, design and project management were all excellent. I not only recommend the Kiwi team to others, but I will absolutely use them again in the future!
  • Kiwi took something overwhelming and made it feel totally manageable. Their lead scoring system helped us cut through the noise, clean up our Salesforce integration and focus on the leads that actually matter. I picked up where they left off with zero hiccups and finally feel like we have a system that works. They are top of their field!
  • At 60+ pages, Kiwi Creative’s HubSpot Action Plan was a true deep dive into our CRM with actionable steps to repair, improve and elevate our processes, properties, automations, email health and more. If we were to have sat down and attempted this on our own, we would have still been struggling! Instead, our team is relieved and confident that Kiwi is in our corner.
  • We had a tremendous web redesign experience with the Kiwi Creative team, thanks to smart planning and strong project management throughout. Everything from their design chops to actual web development that follow current trends and best practices and feel well thought out. Having been a part of poorly managed web projects with other agencies, I kept waiting for “the other shoe to drop” but it never happened. From project initiation to launch, they were a true partner.
  • What truly stood out about Kiwi Creative was their approach and attention to detail. Their expertise and guidance were invaluable, and they made sure we felt supported every step of the way. We couldn’t be happier with the experience—from start to finish, everything was seamless and incredibly informative.

Get advice before our next event

Got a mile-long list of questions that can’t wait until our next event? If you’re ready to get moving on marketing initiatives, we’re here to help.

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