We’ve got a digital-first, integrated marketing mindset perfect for growing B2B tech companies
After years of working exclusively with B2B software/tech clients, we know what works—and what doesn’t.
Here’s how we’re different from other marketing agencies you may have worked with before…and why our proven process continues to produce impressive results for our tech clients on a daily basis.
- Works with clients in every industry
- Struggles to understand complex tech industry terminology
- Spends months doing research and perfecting a strategy
- Produces an inconsistent quality of work and often misses deadlines
- Lacks in-depth technology experts
- Locks you into year-long contracts with huge cancellation penalties
- Works exclusively with B2B software/tech clients
- Experts in translating “tech speak” into a compelling marketing message
- Jumps in to accomplish quick wins while also establishing a long-term strategy
- Creates high-quality work delivered on time, every time
- Specializes in all things HubSpot
- Offers flexible retainer options that can increase/decrease at any time
Our tried n’ true process for sales and marketing success:
Take time for discovery
While we’re experts in the software/tech industry, we want to get to know the ins and outs of YOUR specific company as quickly as possible.
We’ll gather up info (and ask lots of questions!) about:
Company goals How has your company evolved in recent years? What is the vision for the future? Competitive landscape Who are your top competitors? Why do you win/lose deals against them? Brand positioning Do you have a well-defined brand with writing/design guidelines? Buyer personas Who is your ideal customer/company? Is this information documented or just in your head? Marketing strategy What are you currently doing for marketing? Any huge wins (or big fails)? Do you have a thoughtful strategy or are you executing on random tactics? Technology What tools are you in your tech stack? Is data syncing correctly between platforms? Sales and marketing alignment Do sales and marketing work in silos or is there strong alignment between departments?
Don’t fret that you won’t get a passing grade on all of the above items…no one does! (Otherwise why would you be looking to hire an agency in the first place?) We’ll work with you to fix any gaps that we find.
Create a goal-oriented strategy
Got a long-list of tasks that were due, like, yesterday? We can definitely jump in to get some quick wins within the first few weeks of our relationship.
That said, long-term marketing success is more than haphazardly trying out individual tactics: it’s dependent on a thoughtful strategy tailored toward your specific KPIs.
These goals will be different for every tech company (and may include some foundational work, based on the results of the discovery phase), but could look like this:
Goal Suggested Tactics Increase website traffic On-page SEO, blogging, pillar pages, G2 reviews, Google Ads, paid social, website technical tweaks Convert more leads Landing pages, content marketing, live chat, conversational bots, CTAs, pop-up forms, A/B testing, landing pages, smart content, webinars, website UX Nurture leads into SQLs Email marketing, workflows, video, retargeting ads, content marketing Close deals faster Lead scoring, case studies, sequences, meetings, playbooks, pitch decks, sales collateral, pipelines, forecasting Raise brand awareness or establish thought leadership Ungated content, podcasts, video, organic social media
Implement sales and marketing tactics
Once we have a strategy in place, we’ll break out individual tactics into a shared spreadsheet we call your monthly “game plan.” This is also where we’ll track project status, budget and other important items.
Then, it’s time for our team of marketing specialists to get to work! As a full-service agency, we have staff who are experts in:
- and much more!
Measure results and optimize tactics
We’re big believers in transparency, so our retainer clients always have access to real-time reporting dashboards within HubSpot.
But we know data can be overwhelming, so we also have regular review meetings to explain what items in our game plan are producing great results…and which ones should be adjusted going forward.
Because we take an agile approach to strategic planning, it’s easy to adjust your game plan based on data.
Work with Kiwi Creative
Ready to talk to a human?
Whether you’re planning ahead for an upcoming project or in need of immediate assistance (like, yesterday!), we’re here to help.