{"id":10038,"date":"2023-08-18T09:59:32","date_gmt":"2023-08-18T13:59:32","guid":{"rendered":"https:\/\/wordpress-670309-3363569.cloudwaysapps.com\/?page_id=10038"},"modified":"2023-10-26T13:17:09","modified_gmt":"2023-10-26T17:17:09","slug":"ppc-action-plan","status":"publish","type":"page","link":"https:\/\/www.kiwicreative.net\/solutions\/quick-wins\/ppc-action-plan\/","title":{"rendered":"PPC Action Plan"},"content":{"rendered":"<div class=\"block-wrapper block-expand\">\n    <div id=\"tclc-block_e534b9720e22ef098a5f43c88f114d44\" class=\"tclc with-title\">\n\n\t\t<div class=\"bg-light-gray\">\n\t\t<div class=\"tclc-wrapper bg-gray-graphic\">\n        \t\t\t\t\t\t<div class=\"section-heading\">\n\t\t\t\t<div class=\"grid-container\">\n\t\t\t\t\t<div class=\"grid-x grid-padding-x align-center\">\n\t\t\t\t\t\t<div class=\"cell medium-shrink\">\n\t\t\t\t\t\t\t<div class=\"tclc-heading\">\n\t\t\t\t\t\t\t\t<h2>You&#039;ll get quick wins regarding:<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"grid-container tclc-grid\">\n\t\t\t\t<div class=\"cards-wrapper\">\n\t\t\t\t\t<div class=\"grid-x grid-padding-x grid-padding-y align-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cell medium-6 large-4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"kiwi-card\">\n\t\t\t\t\t\t\t\t<div class=\"kiwi-card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-x grid-padding-x card-heading-icon\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell auto\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"title-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Bid Strategy<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell shrink\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg id=\"demand-generation-strategy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 511.2 511.2\" role=\u201dimg\u201d aria-labelledby=\"demand-generation-strategy-title demand-generation-strategy-desc\"><title id=\"demand-generation-strategy-title\">Strategy<\/title><desc id=\"demand-generation-strategy-desc\">strategy board with multiple x&#8217;s and o&#8217;s on it<\/desc><defs><style>.cls-1{fill:#1c475e;}<\/style><\/defs><path class=\"cls-1\" 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d=\"m175.13,238.31c-2.94-2.93-7.69-2.93-10.63,0l-11.5,11.5-11.5-11.5c-2.93-2.93-7.69-2.93-10.63,0-2.93,2.93-2.93,7.69,0,10.63l11.5,11.5-11.5,11.5c-2.93,2.93-2.93,7.69,0,10.63,1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2l11.5-11.5,11.5,11.5c1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2c2.93-2.93,2.93-7.69,0-10.63l-11.5-11.5,11.5-11.5c2.93-2.93,2.93-7.69,0-10.63h0Z\"\/><path class=\"cls-1\" d=\"m404.32,238.31c-2.93-2.93-7.69-2.93-10.63,0l-11.5,11.5-11.5-11.5c-2.94-2.93-7.69-2.93-10.63,0-2.93,2.93-2.93,7.69,0,10.63l11.5,11.5-11.5,11.5c-2.93,2.93-2.93,7.69,0,10.63,1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2l11.5-11.5,11.5,11.5c1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2c2.93-2.93,2.93-7.69,0-10.63l-11.5-11.5,11.5-11.5c2.93-2.93,2.93-7.69,0-10.63Z\"\/><path class=\"cls-1\" d=\"m249.97,170.09c1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2l11.5-11.5,11.5,11.5c1.47,1.47,3.39,2.2,5.31,2.2s3.85-.73,5.31-2.2c2.93-2.93,2.93-7.69,0-10.63l-11.5-11.5,11.5-11.5c2.93-2.93,2.93-7.69,0-10.63-2.93-2.93-7.69-2.93-10.63,0l-11.5,11.5-11.5-11.5c-2.93-2.93-7.69-2.93-10.63,0-2.93,2.93-2.93,7.69,0,10.63l11.5,11.5-11.5,11.5c-2.93,2.93-2.93,7.69,0,10.63h0Z\"\/><path class=\"cls-1\" d=\"m240.26,260.44c0,17.56,14.29,31.84,31.84,31.84s31.84-14.29,31.84-31.84-14.29-31.84-31.84-31.84-31.84,14.29-31.84,31.84h0Zm48.66,0c0,9.27-7.54,16.81-16.81,16.81s-16.81-7.54-16.81-16.81,7.54-16.81,16.81-16.81,16.81,7.54,16.81,16.81Z\"\/><path class=\"cls-1\" d=\"m224.05,203.66c-.74,4.08,1.97,7.99,6.05,8.73,1.23.22,14.2,2.49,32.24,2.49,24.72,0,58.97-4.25,85.55-23.83,21.67-15.97,34.54-39.38,38.24-69.6.51-4.12-2.43-7.87-6.55-8.37-4.11-.5-7.87,2.43-8.37,6.55-3.17,25.93-14,45.87-32.19,59.29-40.71,30.04-105.6,18.81-106.25,18.69-4.08-.73-7.99,1.97-8.73,6.06h0Z\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"list-text\">\n\t\t\t\t\t\t\t\t\t\t<p>Learn how to balance cost and keyword competitiveness with a bid strategy that will get you qualified clicks without breaking the bank.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cell medium-6 large-4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"kiwi-card\">\n\t\t\t\t\t\t\t\t<div class=\"kiwi-card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-x grid-padding-x card-heading-icon\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell auto\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"title-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Ad Copy<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell shrink\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg id=\"demand-generation-content-creation\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 511.2 511.2\" role=\u201dimg\u201d aria-labelledby=\"demand-generation-content-creation-title demand-generation-content-creation-desc\"><title id=\"demand-generation-content-creation-title\">Content Creation<\/title><desc id=\"demand-generation-content-creation-desc\">settings gear with logos around it<\/desc><defs><style>.cls-1{fill:#1c475e;}<\/style><\/defs><g id=\"_Group_\"><path id=\"_11\" class=\"cls-1\" d=\"m193.2,360.54c0-4.42,3.57-8.01,7.99-8.01s8,3.58,8,8.01v69.24c0,6.76-2.75,12.91-7.21,17.34-.16.18-.33.33-.52.48-4.4,4.16-10.34,6.73-16.83,6.73H24.15c-6.77,0-12.91-2.75-17.34-7.21-4.46-4.44-7.21-10.58-7.21-17.34v-122.25c0-6.76,2.75-12.91,7.21-17.34,4.44-4.45,10.58-7.22,17.34-7.22h96.84c4.42,0,8,3.58,8,8.01s-3.58,7.99-8,7.99H24.15c-2.35,0-4.5.96-6.05,2.51-1.54,1.56-2.52,3.7-2.52,6.05v122.25c0,2.34.98,4.49,2.52,6.05,1.55,1.56,3.7,2.52,6.05,2.52h160.48c2.2,0,4.24-.86,5.75-2.22.09-.11.18-.21.28-.29,1.55-1.56,2.53-3.7,2.53-6.05v-69.23Z\"\/><path id=\"_10\" class=\"cls-1\" 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class=\"list-text\">\n\t\t\t\t\t\t\t\t\t\t<p>Make your ad stand out from others on Google with specific, compelling copy that makes a prospect want to click to learn more.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"cell medium-6 large-4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"kiwi-card\">\n\t\t\t\t\t\t\t\t<div class=\"kiwi-card-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid-x grid-padding-x card-heading-icon\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell auto\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"title-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>Landing Pages<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cell shrink\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg id=\"website-development-design-development\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 511.2 511.2\" role=\u201dimg\u201d aria-labelledby=\"website-development-design-development-title website-development-design-development-desc\"><title id=\"website-development-design-development-title\">Design + Development<\/title><desc id=\"website-development-design-development-desc\">monitor with a paint brush over it<\/desc><defs><style>.cls-1{fill:#1c475e;}<\/style><\/defs><path class=\"cls-1\" 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d=\"m440.11,218.8c0-3.76-3.04-6.8-6.8-6.8s-6.8,3.04-6.8,6.8v120.59H13.6V101.73c0-14.8,12-26.89,26.81-26.89h359.21c2.72,0,5.52.48,8.64,1.6,3.52,1.2,7.44-.72,8.64-4.24s-.72-7.44-4.24-8.64c-4.56-1.52-8.8-2.32-13.04-2.32H40.41C18.16,61.24,0,79.4,0,101.73v266.79c0,22.33,18.16,40.49,40.41,40.49h125.71l-10.4,24.81h-29.85c-12.32,0-22.33,10-22.33,22.33s10,22.33,22.33,22.33h188.45c12.32,0,22.33-10,22.33-22.33s-10-22.33-22.33-22.33h-29.85l-10.4-24.81h125.63c22.25,0,40.41-18.08,40.41-40.33v-149.88Zm-117.07,237.42c0,4.8-3.92,8.72-8.72,8.72H125.87c-4.8,0-8.72-3.92-8.72-8.72s3.92-8.72,8.72-8.72h188.45c4.8,0,8.72,3.92,8.72,8.72Zm-53.37-22.33h-99.23l10.4-24.81h78.42l10.4,24.81Zm156.84-65.14c0,14.72-12,26.73-26.81,26.73H40.41c-14.8,0-26.81-12.08-26.81-26.89v-15.52h412.91v15.68Z\"\/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"list-text\">\n\t\t\t\t\t\t\t\t\t\t<p>Understand the key landing page design elements necessary to turn that ad click into a conversion before they bounce.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\t\t        \t\t\n\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t@media screen and (max-width: 39.9375em) {\n\t\t\t\t#tclc-block_e534b9720e22ef098a5f43c88f114d44 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 40em) and (max-width: 63.9375em) {\n\t\t\t\t#tclc-block_e534b9720e22ef098a5f43c88f114d44 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 64em) {\n\t\t\t\t#tclc-block_e534b9720e22ef098a5f43c88f114d44 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t<\/style>\n\t\t    <\/div>\n<\/div>\n\n<div class=\"block-wrapper\">\n    <div id=\"accordion-blockblock_47e1eef2f75a59bf671cb8a499f42631\" class=\"accordion-block\">\n        \t\t\t\t<div class=\"accordion-heading\">\n\t\t\t<h2>PPC Action Plan FAQs<\/h2>\n\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"accordion\" id=\"\" data-accordion data-allow-all-closed=\"true\">\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">How much does it cost?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>That&#8217;s an easy one: it&#8217;s a flat rate of $1,500!<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">How long does it take to complete?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>Once we have back-end access to your Google Ads portal, we only need one week to complete the Action Plan.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">Does everybody get the same generic checklist?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>Absolutely not!<\/p>\n<p>Everyone uses Google Ads differently, so each of our Action Plans offers up advice unique to your specific company.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">What do I actually &#8220;get&#8221; at the end?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>Our Google Ads experts will assess your current campaign performance by reviewing your bid strategy, ad copy and landing page experience as compared to industry best practices and your competitors. We\u2019ll also include actionable steps for how you can improve your PPC performance going forward.<\/p>\n<p>Once we&#8217;re done with the Action Plan, we&#8217;ll review our top\u00a0recommendations for quick wins during an interactive 90-minute presentation with your team.<\/p>\n<p>After the video call, we&#8217;ll send over the full report, which is often 20+ pages! (You know, just a little light nighttime reading.)<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">What&#8217;s in this big report?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>Our PPC Action Plans can be pretty in-depth (i.e., 20+ pages), but they&#8217;re broken down into easy-to-digest sections so you can quickly reference the areas most important to you.<\/p>\n<p>Here&#8217;s a sample table of contents for a company spending $50k\/month in Google Ads:<\/p>\n<ul>\n<li>Summary\n<ul>\n<li>Main areas of concern<\/li>\n<li>Immediate areas for improvement<\/li>\n<li>Future areas for improvement<\/li>\n<\/ul>\n<\/li>\n<li>Paid search comparison chart<\/li>\n<li>Google Ads\n<ul>\n<li>Competitor comparison<\/li>\n<li>Campaign structure<\/li>\n<li>Ad groups<\/li>\n<li>Ads + extensions<\/li>\n<\/ul>\n<\/li>\n<li>Google Display Network\n<ul>\n<li>Campaign structure<\/li>\n<li>Ads + extensions<\/li>\n<\/ul>\n<\/li>\n<li>Landing pages\n<ul>\n<li>Forms<\/li>\n<li>Offer<\/li>\n<li>Messaging<\/li>\n<\/ul>\n<\/li>\n<li>Tracking\n<ul>\n<li>Conversion tracking<\/li>\n<li>Integrations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t\t<li class=\"accordion-item\" data-accordion-item>\n\t\t\t\t<a href=\"#\" class=\"accordion-title\">Who needs to implement your recommendations?<\/a>\n\t\t\t\t<div class=\"accordion-content\" data-tab-content>\n\t\t\t\t\t<p>Many of our suggestions are simple and can be done by your team immediately! Others are more strategic and may require you to think through how you want to use content and landing pages to drive paid lead gen strategies.<\/p>\n<p>Either way, if you have a PPC expert who can &#8220;do&#8221; what we&#8217;re recommending, feel free to take our Action Plan and implement everything in-house.<\/p>\n<p>But if you need a helping hand, we&#8217;re here for short-term project work or even an ongoing retainer relationship.<br \/>\n<\/br><\/p>\n<p><a class=\"arrow-link\" href=\"https:\/\/www.kiwicreative.net\/pricing\/project-pricing\/\"><b>More about project pricing<\/b><\/a><\/p>\n<p><a class=\"arrow-link\" href=\"https:\/\/www.kiwicreative.net\/pricing\/retainer-pricing\/\"><b>More about retainer pricing<\/b><\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t        \t\t\n\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t@media screen and (max-width: 39.9375em) {\n\t\t\t\t#accordion-blockblock_47e1eef2f75a59bf671cb8a499f42631 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 40em) and (max-width: 63.9375em) {\n\t\t\t\t#accordion-blockblock_47e1eef2f75a59bf671cb8a499f42631 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 64em) {\n\t\t\t\t#accordion-blockblock_47e1eef2f75a59bf671cb8a499f42631 {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tpadding-bottom: 100px;\n\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t<\/style>\n\t\t    <\/div>\n<\/div>\n\n\n<hr style=\"border-bottom: .08rem solid #1c475e; max-width: 100px\";><\/hr>\n<hr style=\"border-bottom: .08rem solid #C0D837; max-width: 200px\";><\/hr>\n<hr style=\"border-bottom: .08rem solid #089e95; max-width: 150px\";><\/hr>\n\n\n<div id=\"book-a-meeting\" class=\"block-wrapper\">\n    <div id=\"text-form-block_487ae8962adeb0a1eb259dd5fe33be5c\" class=\"text-form\">\n        \t\t<div class=\"grid-x grid-padding-x align-center tm-grid\">\n\t\t\t<div class=\"cell medium-9 large-5 small-order-1 large-order-1\">\n\t\t\t\t<div class=\"tf-text-column-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tm-heading-wrapper\">\n\t\t\t\t\t\t<h2>You\u2019re one step away from improving your ROI from Google Ads<\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tm-text-wrapper\">\n\t\t\t\t\t\t<p>As a full-service digital marketing agency specializing in Google Ads, our PPC Action Plan can show your organization how to:<\/p>\n<ul>\n<li>Maximize your bid strategy<\/li>\n<li>Use campaigns and ad groups properly<\/li>\n<li>Write CTAs that resonate with your audience<\/li>\n<li>Include negative keywords to reduce ad spend<\/li>\n<li>Target website visitors via display ads<\/li>\n<li>Create conversion-oriented landing pages<\/li>\n<li>Ensure conversion tracking is recording accurate data<\/li>\n<li>And more!<\/li>\n<\/ul>\n<p><strong>If you\u2019re ready to partner with an agency committed to exceeding your PPC goals, book a time to chat.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"cell medium-9 large-7 small-order-2 large-order-2\">\n\t\t\t\t<div class=\"tf-form-column-wrapper\">\n\t\t\t\t\t<!-- Start of Meetings Embed Script -->\r\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/resources.kiwicreative.net\/meetings\/kiwijen\/meeting-request?embed=true\"><\/div>\r\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\r\n  <!-- End of Meetings Embed Script -->\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n        \t\t\n\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t@media screen and (max-width: 39.9375em) {\n\t\t\t\t#text-form-block_487ae8962adeb0a1eb259dd5fe33be5c {\n\t\t\t\t\t\t\t\t\t\tpadding-top: 25px;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 40em) and (max-width: 63.9375em) {\n\t\t\t\t#text-form-block_487ae8962adeb0a1eb259dd5fe33be5c {\n\t\t\t\t\t\t\t\t\t\tpadding-top: 50px;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t\t\t\t\t@media screen and (min-width: 64em) {\n\t\t\t\t#text-form-block_487ae8962adeb0a1eb259dd5fe33be5c {\n\t\t\t\t\t\t\t\t\t\tpadding-top: 100px;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t}\n\t\t\t\t\t<\/style>\n\t\t    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":4282,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/pages\/10038"}],"collection":[{"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/comments?post=10038"}],"version-history":[{"count":0,"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/pages\/10038\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/pages\/4282"}],"wp:attachment":[{"href":"https:\/\/www.kiwicreative.net\/wp-json\/wp\/v2\/media?parent=10038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}