The Challenge
Orca Wave has some of the industry’s top technology solutions for the telecom industry, and wanted help getting more people to their trade show booth at a global telecom conference.
The Solution
Our team created an integrated marketing campaign across multiple channels leading up the trade show. The campaign was designed to drive awareness of the new product offering, with the ultimate goal of driving new foot traffic and demos of the software at the booth.
Taking a full-service approach, we wrote, designed and launched a series of emails to highlight the different aspects of the software. Then, we tracked the results and optimized the campaign in real-time.
The Outcome
The campaign resulted in more foot traffic at the booth and an email campaign open rate 27% higher than the industry average.
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