As a thought leader in the cybersecurity industry, the TrustedSec team depends on their website to be the cornerstone of their marketing strategy—housing topical content, speaking engagements and up-to-the-minute news. However, their old website relied on an unusual number of WordPress plugins and workarounds to update content. Integration with HubSpot was basically non-existent, and there was little flexibility in managing content. Their inability to update their site at a moment’s notice was detrimental to keeping up-to-date with the ever-changing cybersecurity industry.
Along with the backend issues, outdated website branding was causing confusion for frontend users. The design of the site didn’t portray the company well and it was in need of a refresh that aligned with who they are, what they do and why companies should work with them today.
The old website had a cumbersome structure, with multiple pages dedicated to individual services. Our strategy focused on making big changes to the navigation to make sure visitors had a streamlined digital experience, while still showcasing media appearances and thought leadership events throughout the site.
After creating user-friendly wireframes, our design team produced mock-ups that showcased TrustedSec’s unique personality vs. relying on the dark and scary cybersecurity imagery used by competitors. The result was an on-brand website design with trendy icons, bright colors and modern typography.
The dev team made sure that the WordPress website was easy-to-update by making several custom post types that would dynamically populate to other areas of the site with one click of a button. We also integrated HubSpot Marketing Pro so that leads would flow seamlessly into their CRM for nurturing.
Since the website launch, TrustedSec tasked Kiwi with several other projects, including business cards, case study templates and extensive PPC campaigns with gated landing pages and CallRail integration.
After launching the site, stats were up across the board as form fills, webinar views and overall site traffic increased to bring in several new leads. More specifically, five months after site launch, traffic was up 38% and average session duration had increased by 12%, while the bounce rate had decreased by 2%.
TrustedSec has also been receiving great external feedback from outside partners, such as Gartner. The internal marketing team also loves how easy the back-end of WordPress is to update and maintain on their own without coding knowledge.
For PPC campaigns, their infosec Google Ads campaign averages a CTR 29% higher than the industry average and the landing page for the cybersecurity compliance guide gets 38% more form fills than the industry average.