TrialAssure is a global, award-winning clinical trial and human health data transparency suite of software solutions, but their old website wasn’t up-to-par. Without an overarching website strategy, the copy was full of jargon, the design was outdated and it wasn’t producing any leads. Additionally, the back-end was very clunky, making updates difficult for the internal marketing team.
Because TrialAssure had such a diverse suite of software solutions, the biggest UX challenge was finding a more digestible way to present information in a concise and actionable way for an online audience. After several strategic discussions with the TrialAssure team, we prepared wireframes with clearly defined user journeys and relevant calls-to-action. Once the wireframes were approved, the design team stepped in to create a modernized and personable look for the website that matched with their existing logo.
On top of that, the site was then developed in a way that would allow the TrialAssure team to make any updates needed without having to worrying about something breaking on the back-end.
All of these efforts combined to create a more engaging and informative experience for visitors, plus a site that would be easy-to-update for the in-house marketing team.
Comparing launch-to date vs the same period last year, post-launch visits are up 17%, split nearly in half with first-time visitors and a 16% increase in sessions. Page views are also up 11%. The biggest increase in traffic by source was direct (a 120% increase), but social visitors improved by 66%, and organic visits by 3%. In the first two months, the client averaged two leads/day on the site with a total of 128 leads.