Park Place Technologies already had an innovative brand for their industry, but as a rapidly growing leader in data center support, they also recognized that staying ahead of the curve (and competition!) was a top priority. That’s why they were searching for an agency partner to fine-tune their branding and build out a suite of materials for their global sales team.
To show the client options for how their brand could evolve, we started by designing a series of logo tweaks. From conservative options—like adjusting the typography—to drastic changes—like altering the icon shape and colors—we presented their internal team with a variety of options that could make sense as the “next step” in their tech branding journey.
Upon finalization of the logo, we also created a brand standards guide and business cards. Finally, we designed a suite of print and digital collateral for their sales team to use when qualifying and closing deals; this included multiple presentation decks, note cards, battlecards and more.
The modified branding received great praise from leadership and rolled out to the global network shortly after the initial presentation.
As part of this effort, the sales team now has a library of marketing-approved resources so they no longer have to run rogue and create their own assets.