Our Work


Branding, sales collateral and WordPress website design for an industry-leading content services platform
  • mockups of Kiriworks' brand guidelines and business cards
  • Kiriworks website mockups
  • Kiriworks flyer mockups
  • Kiriworks brochure mockup
  • Kiriworks trade show mockup
  • Kiriworks 2016 Empower event program and ticket mockups

The Challenge

Security MicroImaging Corporation had a branding problem: they were a technologically advanced ECM (enterprise content management) company, but their 40-year old name did not reflect how their services had evolved over the decades. This meant their brand identity was no longer relevant and in desperate need of a refresh.

The Solution

We conducted category research, stakeholder interviews and trademark/digital analysis to develop a new name: Kiriworks.

The root word “kiri” comes from the Japanese paper-cutting art of kirigami—a perfect metaphor for a tech company whose goal is to eliminate paperwork from business processes in favor of electronic content management. “Works” was added to acknowledge the company’s reputation for thoughtful, high-integrity solutions that work.

The resulting logo is simple and contemporary, leveraging the period to reinforce Kiriworks’ single-point solutions and commitment to excellence. We also developed brand guidelines and business cards as part of the rebranding process.

The Outcome

Roll out of the new brand identify was a seamless transition that has invigorated stakeholders and clients with a distinct, engaging and relevant vision for the future.

The process went so well that Kiriworks continues to use our agency years after the rebrand for design support on case studies, infographics, user events, trade show displays and more. We’ve even completely redesigned their WordPress website (twice!).

Hear from our happy client...

Eric from Kiriworks
We went from an idea to a complete new name and brand identity in less than four months. The team at Kiwi Creative guided us through the entire journey and offered an agile approach that allowed us to meet our aggressive timeline. To take a brand that has been around for over 40 years and create a new, fresh image is a tough task—we couldn’t have done it without our partners at Kiwi Creative.


  • Branding
  • Digital Marketing
  • HubSpot
  • Sales Enablement
  • Websites


  • GDUSA American Graphic Design Award
  • GDUSA American Web Design Award
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