The Challenge
Avertium is a national consulting company providing cybersecurity operations services and regulatory compliance assessment services to mid-market companies. After going through a brand positioning exercise and emerging with a new slogan—Show no weakness™—they needed an agency partner with a strong design background to create a corresponding visual brand.
The Solution
To meet an aggressive deadline, we divided the visual rebrand into multiple phases. We started by refreshing the brand guidelines to include on-brand imagery, a secondary and tertiary color palette and typeface recommendations. Then, we redesigned digital marketing assets, including the homepage slider, social media profiles, PowerPoint templates and email headers. Finally, we created new trade show displays and a series of sales enablement tools, including a case study template and multiple service briefs.
The Outcome
At the end of the project, Avertium had a brand-new visual brand full of rigor, relevance and responsiveness that matched up seamlessly with their tagline: Show no weakness™. Today, the cybersecurity company continues to build out marketing assets using the style guidelines we established.