As a leading technology solutions provider for law firms, Affinity Consulting had a brand in need of a facelift and an out-of-date website with clunky integrations. They contracted with a freelance resource for a new logo, but needed an agency partner to formalize their visual brand and completely overhaul their WordPress website.
After learning more about Affinity’s website requirements and future marketing goals, we recommended upgrading their current technology stack to include HubSpot while still utilizing WordPress as a powerful CMS.
With the technical requirements nailed down, our website design team created a robust, responsive WordPress website featuring a filterable resource library, comprehensive team directory and WooCommerce store. In HubSpot, we skinned the blog, landing page and email templates to look like their main website, and set up integrations with several outside platforms, such as Accelo and GoToWebinar.
To ensure branding consistency as their in-house marketing team continued to build out assets internally, we created a brand standards guideline specifying logo usage rules, typography and color palette.
After launch, we continued expanding the site through a solution partners and careers section. Recently, we launched a series of speaker-specific microsites for their thought leaders to use when presenting at events.
Looking at organic search traffic, all stats have been trending upward since launch. Last year, for example, organic visits were up over 9% and the average session duration had increased by 58%. Most impressive, however, is the conversion rate of organic visitors…that went up by a whopping 175%!