Join us at one of our upcoming virtual (and free!) events

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How B2B Tech Marketers Can Radically Improve Email Performance NOW

Date: September 13, 2022
Time: 12:00 pm ET
Location: Virtual
Description: Think you know the ins and outs of email marketing? Think again! Using HubSpot to drive successful email performance is as easy as implementing a few smart techniques. This fast-paced session will look at key behavioral changes driving the latest tactics and techniques for B2B tech companies, ensuring you stay ahead of the pack while avoiding marketing pitfalls.

Leveraging real industry data from the last 30 days, you can expect to gain valuable insight around:

– Simple and quick tweaks to double open rates for your email campaigns
– The power of subject lines and how specific words can make your email standout
– “Dead” tactics and taboos that deserve a resurrection
– How to personalize like a pro with emojis and interactive designs to capture specific audiences
– The best days and ideal frequencies for sending emails, including a look at and post-session access to the ‘Best Days to Email’ calendar

Boost Marketing ROI at Your B2B Tech Company by Embracing Metrics

Date: December 13, 2022
Time: 12:00 pm ET
Location: Virtual
Description: When it comes to making marketing decisions, it can feel like finding your way around a dark room. What is the light switch? Your data and metrics. In this session, Mary Cate Spires will go over benchmarking your digital marketing data, different types of goals you can set and track when it comes to digital marketing and what KPIs to measure for each. She will also walk you through understanding if your marketing is performing and what questions to ask when performance isn’t adding up or trending correctly. You will walk away from this session knowing what questions to ask your in-house marketing team, marketing agency, or even yourself to know if you digital marketing is really bringing in results.

In this session, you will learn:

— What key metrics should be tracked for each type of digital marketing goal
— How to understand if you are on track to hit your goals
— How to pivot your marketing strategy based on data if necessary