A HubSpot lead generation partner for B2B tech companies

Our B2B lead generation approach, combined with inbound marketing for software and technology companies, connects potential customers to the specific information they crave.

B2B Lead Generation

Everything we do—from branding, to graphic design, to website development and inbound marketing—is focused on one thing: B2B lead generation. Whether you need help with a one-time campaign or month-to-month retainer support, we’re here to help your technology organization succeed.

Inbound Marketing Strategy

Starting with informed research to create insightful buyer personas, we map out what type of content your potential customers would find useful based on their stage in the buyer journey (awareness vs. consideration vs. decision). Next, we develop a plan to cross-promote your content offerings through an integrated digital approach.

Content Creation

With an experienced team of writers, designers and strategists who specialize in working with software and technology companies, we’re able to create content that translates tech specs into a solution to a problem. So whether that’s designing an infographic to prove ROI to a C-suite decision maker or a writing a case study that demonstrates process improvement to a department manager, your content will speak to directly to the needs of your audience.

Analytics + Reporting

Marketing is part art and part science. With the goal of continuous improvement, we create customized reports to measure the KPIs that are important to your company’s individual marketing and sales efforts. We then analyze this data and make suggestions for how you can tweak your strategy to be even more effective going forward.

 

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Our B2B Lead Generation & Inbound Marketing Services

Blog Posts
Buyer Personas
Case Studies
Checklists
eBooks
Editorial Calendars
Email Marketing
HubSpot Integration
Landing Pages
Infographics
PPC
SEO
Social Media
White Papers
Vendor Comparisons