Our B2B lead generation approach, combined with inbound marketing for software and technology companies, connects potential customers to the specific information they crave.
B2B Lead Generation
Everything we do—from branding, to graphic design, to website development and inbound marketing—is focused on one thing: B2B lead generation. Whether you need help with a one-time campaign or month-to-month retainer support, we’re here to help your technology organization succeed.
Inbound Marketing Strategy
Starting with informed research to create insightful buyer personas, we map out what type of content your potential customers would find useful based on their stage in the buyer journey (awareness vs. consideration vs. decision). Next, we develop a plan to cross-promote your content offerings through an integrated digital approach.
With an experienced team of writers, designers and strategists who specialize in working with software and technology companies, we’re able to create content that translates tech specs into a solution to a problem. So whether that’s designing an infographic to prove ROI to a C-suite decision maker or a writing a case study that demonstrates process improvement to a department manager, your content will speak to directly to the needs of your audience.
Analytics + Reporting
Marketing is part art and part science. With the goal of continuous improvement, we create customized reports to measure the KPIs that are important to your company’s individual marketing and sales efforts. We then analyze this data and make suggestions for how you can tweak your strategy to be even more effective going forward.