United Initiators

The largest focused global producer of specialty chemical initiators.


The Challenge

With headquarters in Germany and a local office in the Midwest, United Initiators needed a refreshed website design and development strategy that would appeal to multiple international audiences while conveying technical/safety information about their many chemical products.

The Solution

Our team of strategists, designers and developers created a responsive, user-focused WordPress website design that would be flexible enough to grow with the company for years to come. From art directing an on-location photoshoot for the careers section to custom coding searchable product databases, every website decision was based on providing the best user experience possible.

The website also features a resource library that ties in with back-end systems to continually pull the most recent version of important data and safety sheets specific to individual countries/languages.

The Outcome

Three months after launch, the client has received 150+ leads, the vast majority of which came from organic search (which has increased by 23%). Social visits are up an impressive 1800% and the bounce rate has decreased by 35%.

Services: folder design, digital strategy, website design, website development, search engine optimization

From the Client

left quote mark graphic for testimonial

It was a great pleasure to work with the Kiwi team. I really appreciated their structured yet pragmatic approach; they really listen to you as a customer to come up with creative and efficient solutions. The great feedback we got on our new website confirms the high quality Kiwi delivered in the project.

Edgar Volpert
Vice President, Global Marketing
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