The largest focused global producer of specialty chemical initiators.
With headquarters in Germany and a local office in the Midwest, United Initiators needed a refreshed website design and development strategy that would appeal to multiple international audiences while conveying technical/safety information about their many chemical products.
Our team of strategists, designers and developers created a responsive, user-focused WordPress website design that would be flexible enough to grow with the company for years to come. From art directing an on-location photoshoot for the careers section to custom coding searchable product databases, every website decision was based on providing the best user experience possible.
The website also features a resource library that ties in with back-end systems to continually pull the most recent version of important data and safety sheets specific to individual countries/languages.
Three months after launch, the client has received 150+ leads, the vast majority of which came from organic search (which has increased by 23%). Social visits are up an impressive 1800% and the bounce rate has decreased by 35%.
From the Client
It was a great pleasure to work with the Kiwi team. I really appreciated their structured yet pragmatic approach; they really listen to you as a customer to come up with creative and efficient solutions. The great feedback we got on our new website confirms the high quality Kiwi delivered in the project.