A locally-owned franchise specializing in homemade artisan bread and sweets.
Breadsmith of Lakewood was a passionate baker of artisan breads and sweets, yet their old website didn’t adequately convey this brand; it looked dated, was hard to navigate and didn’t feature a single photo of the delicious baked goods some customers would drive over an hour to buy.
We created a responsive WordPress website design that was equal parts form and function. The look was inspired by the bakery’s simple + wholesome brand promise and revolved around new photography of their mouth-watering baked goods. From a technical standpoint, we built a custom menu to showcase upcoming daily specials, complex nutrition/ingredient grids for each item and a special events alert box that will let customers know about important store announcements.
The Breadsmith team is ecstatic to finally have a site that represents the heart of their unique and authentic brand promise. And, as bakers, not “computer people,” they appreciate that it’s super user-friendly when they need to make updates as their menu changes.