A full-service healthcare IT solutions and services provider.
Alego Health was running low on marketing collateral leading up to an important industry-wide tradeshow, but wanted to refresh their visual identity before investing big bucks into reprinting multiple pieces.
Our B2B web design agency created a new visual identity for Alego that was the perfect balance of contemporary and conservative. The look we created for their signature piece of collateral—a diecut folder and stepped inserts—was then expanded to other print applications, such as sell sheets, case studies, business cards and bannerstands. We also reskinned their responsive WordPress website to match the new brand, adding new imagery, customizing widgets and integrating social media.
We’ve also created “off-brand” campaigns that Alego uses to promote special events at tradeshows, such as golf outings and spa days. This work involved both digital and print pieces, including registration landing pages, email blasts, signage, laminated badges, postcards and more.
The marketing team has received great feedback on the new look, which serves as a point of differentiation separating their organization from the multitude of other “vanilla”-looking companies in the healthcare IT space.
From the Client
We had been working with Kiwi Creative on our graphic design projects when we had a need for help with our websites. Kiwi did an amazing job of getting us not only the best looking marketing for these sites, but optimizing our SEO and keeping the continuity of look and feel that we developed with them. The transition was seamless and we were extremely impressed by the level of expertise they brought to our project.