Have people been telling you to get your business on social media, stat? Well, they're right. But it's probably much more complex than you've been lead to believe.
Yes, creating a profile page is the first step to succeeding in social media. After that, however, many busy small business owners get overwhelmed and leave their accounts virtually dormant, only posting a few photos of the company picnic every summer. (Are you guilty? Admit it!)
At Kiwi Creative, we can assist you in setting up, optimizing and maintaining all of your social media accounts. Read on to see how we can help you with some of today's most popular social media sites.
Whether you already have a Facebook page with a few fans or are totally new to this social media sphere, we'll help you establish a wizbang profile with dedicated base of followers. We suggest starting out by creating a two-part landing page to entice new visitors to actively click "like," then expand on your profile by optimizing content and designing custom tabs with features unique to Facebook.
After you have your business page established, it's important to continually engage with your followers. If you're too busy to post at least a few times per week, let Kiwi Creative maintain your Facebook account; we'll create a good mix of content to keep your company reappearing in fans' news feeds: quizzes, photos, contests, informational articles and behind-the-scenes news.
Think a hashtag is something you order as a side dish with breakfast? Then you definitely need our help with Twitter. We'll start by creating you a custom-banded page (so you avoid that ugly default background), maintaining your account by posting frequent (and relevant) content and following key players in your industry. Over time, you'll have people retweeting your content and actively communicating with your brand via this unique social media channel.
Do you have great video content on your website? Why not host those clips on YouTube instead and get instant access to their millions of daily visitors. Think about it...is the general public more likely to view videos on your own website or by searching for them on YouTube? YouTube, obviously.
We'll create a custom channel for your business, upload your videos and even optimize the clips with quality keywords. Over time, you'll watch their view count rise as people start sharing your content with others via other social media outlets. Another nice side effect? Google recently bought YouTube, meaning you're more likely to rank higher in their search results by posting videos to your YouTube account. (Read more about how Kiwi Creative can help you with search engine optimization.)
LinkedIn is the professional networking social media platform of choice, so it's a good idea to have a robust business profile for employees and customers alike. Kiwi Creative can help you out by claiming your business page, inviting employees and polishing up your professional profile.
As the web's newest social media platform, Google+ is becoming increasingly important for one surprising (or maybe not so surprising) reason: it's owned by Google, the world's most popular search engine. Become an active Google+ business page and your rankings in Google's search results will go up. Fair or not, it's a smart business decision to play by Google's rules at the moment. (Read more about how Kiwi Creative can help you with search engine optimization.)
Heard about 2012's newest social media craze? It's Pinterest, an online pinboard where users can organize and share photos (and videos) of things that they find interesting. How does that apply to your business? Well, people may already be "pinning" images from your website without you knowing. (Don't worry…this type of free publicity is usually a good thing.) If you want to take a more active role on Pinterest, let us set up your account and create/maintain your own boards filled with your favorite products. Read more about the Pinterest phenom on our blog.
