If you've already got a fabulous website design and are also investing in ongoing SEO, why not consider these additional online advertising and marketing services offered at Kiwi Creative?
Over the long run, your organic (aka "free") SEO will likely get you on the first page of Google's search results for the most important keywords in your strategy. But what if you want to speed up the process? Or rank even higher for very competitive search terms? Google AdWords is your answer.
By investing in "paid search," you'll show up at the top and on the side of Google search results alongside other companies paying for that privilege. You can also choose to have your ads display on other websites through Google's Display Network. But because you'll be shelling out cash for each person who clicks on your ad (hence the phrase "pay-per-click," also known as PPC), you want to make sure your ads are being shown to high-quality potential customers who are likely to buy your product or service. This involves budget analysis, A/B split testing, monitoring placements and much, much more.
If all of this sounds a little overwhelming to you, we've got you covered. Kiwi Creative will do keyword research, make budget recommendations, write ad groupings, perform weekly/monthly testing and design custom landing pages to make your Google AdWords campaign a success.
Similar to Google AdWords, paid ads on Facebook show up on the side of the website's normal content. But this social media hub is truly a marketer's dream because users voluntarily list their gender, age, occupation and interests; use that invaluable demographic information to your advantage and target your ideal customers right on Facebook. Sure, you could redirect them to your normal website, but it's actually much more effective to encourage them to simply "like" your company's Facebook page. That way, you'll show up in their newsfeed every single time your company posts a message...isn't that much better than having them view your regular website just once?
Don't have a Facebook account yet for your business? Why, by golly, Kiwi Creative can help you with all of your social media needs, too.
We're going to go out on a limb and say that you've probably heard this phrase from a potential client in the past: "We love your product, but just aren't in the market for your services at this exact moment." Well, email newsletters, sales offers and special event announcements delivered right to a person's inbox are a great way to stay in touch (and top of mind) with existing and future clients alike. That's why email marketing is one of the most powerful online advertising techniques out there today.
At Kiwi Creative, we can design and code email templates through our vendor of choice, MailChimp, so that you can send out your own email messages in the future. Or, if that sounds like too much work, we can take care of managing your subscription list, writing your newsletter and sending out email messages on a regular basis.
