As an award-winning Enterprise Content Management provider, Security MicroImaging had over 40 years of success selling top-performing hardware and software product to clients around the country. What they did not have, however, was a modern and professional brand image. And that's exactly why their small in-house marketing department enlisted the help of Kiwi Creative.
The first item on the agenda was creating a brand-new visual identity for their company. Security MicroImaging's old look was pretty generic, so we designed a new brand with the flexibility to look great across multiple media, both print and electronic.
With initial approval on the new brand look, we designed an oversized brochure for their healthcare division which was printed on heavy matte paper for an extra special touch. This was the first piece in a series of marketing handouts which will be completed in the future and we were able to repurpose much of the design and content to create a last-minute trade show display, too.
Next, we designed editable email templates through our easy-to-use email marketing vendor of choice: MailChimp. While we uploaded a custom design and html/css code through the back end, each email also had fully editable text areas so that the client could create customized email campaigns in the future.
Kiwi Creative also designed a branded PowerPoint template and Twitter background for this tech-savvy company and will be working on a complete redesign of their website in the upcoming months.
It's been a great experience working closely with the small in-house marketing department at SecurityMicroimaging and they seem to like us, too. How can we tell? Just check out what they've been tweeting about:
@SecurityMicro: Like our new Twitter page design? I know we do. Make sure to check out @KiwiCreativeOH for all your your #marketing & #design needs. #CLE
See the live Twitter page: www.twitter.com/securitymicro
