Sure, phy.la was a landscape architecture firm. But they didn't want a single reference to trees or flowers or even the outdoors in general, including anything to do with the color green, in their new visual identity. In response, Kiwi Creative designed an "out of the box" brand for this company. (No, literally. Look at the back of their business card.) Per the client's request, it featured straight lines, lowercase typography and their signature maroon color.
